Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Community-Oriented, Personal and Authentic, Slightly Playful/Adventurous

Brand Values

• •Quality
• •Craftsmanship/Handmade
• •Community
• •Customer Connection/Service
• •Adaptability and Passion
• •Uniqueness/Creativity

Best Practices

• •Tell Your Story Consistently: Weave in the personal journey of Steve and Michele and the Agness/Gold Beach roots whenever appropriate. This reinforces authenticity and connection.
• •Use Warm, Inviting Language: Employ words that evoke friendliness, community, and passion. Phrases like "Welcome," "Join us," "We're excited to share," "Made with love" fit the brand.
• •Highlight Quality and Craftsmanship: Emphasize "freshly baked," "handcrafted," "small-batch," "finest ingredients" to underscore the commitment to quality.
• •Embrace the "Spice" (Literally and Figuratively): Don't shy away from the adventurous and unique aspects of the brand, especially the pepper products. Use playful and engaging language when describing these items, but always with an emphasis on flavor too.
• •Engage with Your Community: When writing social media posts or newsletters, ask questions, respond to comments, and share community news or collaborations to maintain that local, approachable feel. Address customers directly and personally where possible.

Social Perception

Loved Local Gem, Destination for Specialty Foods, High-Quality and Delicious, Friendly and Passionate Owners, Innovative and Unique, Community Focused

Copy Examples

• •Headline: From the Heart of Agness to Your Home! Taste the Passion. Body: Remember that cozy little store in Agness? We've brought all that love (and a whole lotta new flavors!) to Gold Beach and online! Dive into Michele's famous gluten-free brownies or dare to try Steve's latest fiery hot sauce creation. It's all handmade, high-quality, and bursting with Oregon spirit.
• •Headline: Your Adventure in Flavor Starts Here: Bakery Treats & Spicy Kicks! Body: Whether you're craving the sweet comfort of a freshly baked blondie or the thrilling zing of a world-class hot sauce, Old Agness Store has your tastebuds covered. We’re passionate about quality, from our gluten-free delights to our handpicked pepper products. What will you discover today?
• •Headline: Not Just a Store, It's Our Story. (And Yours Too!) Body: Old Agness Store is a dream baked with love, a dash of adventure, and a whole lot of community spirit. From Steve's perfectly baked breads to Michele's legendary (and sometimes spicy!) brownies, every item comes with a piece of our heart. Come say hi in Gold Beach or let us ship a little Agness goodness your way!
• •Headline: Gluten-Free That Wows! (Yes, Really!) Body: Think gluten-free can't be decadent? Think again! Michele’s secret recipes turn the finest gluten-free ingredients into brownies, cookies, and breads so good, you’ll be checking the label twice. Taste the love, skip the gluten, and join the Old Agness Store fan club!
• •Headline: Warning: May Cause Extreme Happiness (and a Little Sweat!) Body: Calling all flavor explorers and heat seekers! Old Agness Store is your go-to for everything from comforting, fresh-baked goodness to pepper products that pack a punch. Try our famous spicy brownies or explore our curated collection of small-batch hot sauces. Life’s too short for boring food!