Tono de Marca

Educational, Trustworthy, and Aspirational

Valores de Marca

• •Nature-Centric
• •Holistic Wellness
• •Scientific Validation
• •Transparency
• •Empowerment

Mejores Prácticas

• •Lead with Education: Always start by explaining the "why" and "how." Whether it's a social media caption or product description, provide value by teaching the customer something about their body or the ingredients you use.
• •Use Aspirational and Empowering Language: Frame the benefits around what the customer can achieve. Use words like "unlock," "discover," "reconnect," and "balance" to inspire action and paint a picture of a better self.
• •Maintain Scientific Credibility: When making claims, allude to the scientific backing or the specific function of an ingredient (e.g., "helps modulate cortisol levels" instead of just "reduces stress"). This builds trust and authority.
• •Keep it Clean and Calm: Your language should mirror your visual identity. Avoid overly aggressive sales language, excessive exclamation points, or cluttered text. Let the message be as serene and clear as the lifestyle you are promoting.
• •Be Consistent Across All Channels: The educational tone on your blog should match the aspirational tone on Instagram and the professional tone on LinkedIn. While the format changes, the core brand voice —trustworthy, natural, and empowering —must remain the same.

Percepción Social

Currently, Olarte Natura is perceived as a niche, premium wellness brand. The public perception is largely shaped by the broader wellness movement's positive view of adaptogens as natural, effective solutions for modern-day stressors like fatigue and anxiety. The brand's professional and polished online presence helps it stand out as a credible player in a growing market. The association with the term "Natura" connects it to a legacy of sustainable and ethical practices, even if the companies are separate.

Ejemplos de Copy

• •End your day with tranquility. Our 'Sleep' blend, rich in calming adaptogens, helps quiet your mind and encourages a deep, restorative rest. Wake up feeling refreshed and ready to embrace the day. Tap to learn how nature can guide you back to your natural sleep cycle. #OlarteNatura #NaturalSleep #AdaptogensForSleep
• •In a world full of distractions, find your clarity. Olarte Natura's 'Focus' is a plant-based formula designed to enhance cognitive function and sharpen your concentration. Swap the jitters of caffeine for the sustained mental energy of nature. Discover the difference. #FindYourFocus #PlantBasedWellness
• •Reconnect with your potential. Our scientifically crafted adaptogenic supplements are here to help your body find its natural balance. For a limited time, enjoy 15% off your first order and start your journey to wellness. #OlarteNatura #HolisticHealth
• •Subject: Feeling Stressed? Nature has an answer. Snippet: Hi [Name], modern life can be demanding. Learn how adaptogens, nature's most intelligent plants, can help your body build resilience against stress and bring you back to a state of calm. [Link to Blog Post]
• •At Olarte Natura, we are pioneering the future of wellness by bridging the gap between ancient botanical wisdom and modern science. Our commitment is to provide transparent, effective, and natural solutions for health, demonstrated through our range of adaptogenic supplements. #WellnessInnovation #Adaptogens #NaturalSupplements #HealthTech