Brand Tone

Empathetic, Supportive, Informative, Caring, Innovative, Relatable

Brand Values

• •Well-being: Prioritizing the comfort and health of women.
• •Innovation: Developing new solutions to improve women's daily lives.
• •Empowerment: Helping women manage their pain and live more freely.
• •Support & Community: Creating a space where women feel understood and supported.
• •Quality & Efficacy: Offering a product that delivers on its promises of relief and comfort.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Olara's tone (empathetic, supportive, informative, caring, innovative) with do's and don'ts for language, phrasing, and style. Share this with anyone creating content.
• •Focus on "Her" Story: Always write with the target audience's experience in mind. Address her pain points, her needs, and her desire for relief and understanding. Use "you" and "your" frequently.
• •Use Empathetic Language: Employ words that convey understanding, compassion, and support (e.g., "we understand," "you're not alone," "gentle relief," "soothing comfort"). Avoid overly clinical or dismissive terms.
• •Highlight Solutions and Benefits, Not Just Features: Instead of just saying "3 heat modes," explain how these modes provide "customizable warmth for your specific comfort needs." Connect features to tangible benefits like "reclaim your day" or "reduce discomfort."
• •Maintain Authenticity and Transparency: Share real stories (with permission) and be honest about what the product can do. On platforms like TikTok, lean into user-generated content styles to enhance relatability. Address the science simply and clearly.

Social Perception

Users who interact with Olara (leggings) content seem to perceive the brand as a much-needed solution, a source of relief, and a supportive ally in managing menstrual pain and endometriosis.

Copy Examples

• •Headline: Tired of period pain dictating your life? Discover Olara. Body: Don't let discomfort hold you back any longer. Our heated, massaging leggings are designed to bring you soothing relief, so you can reclaim your days with comfort and confidence. Feel the gentle warmth, enjoy the calming massage, and embrace a new sense of well-being.
• •Headline: Your monthly ally against endometriosis pain. Body: Living with endometriosis is a daily battle. Olara is here to support you. Our innovative leggings offer targeted heat and massage to help ease cramps and discomfort, giving you back moments of peace and relief. You are not alone.
• •Headline: More than just leggings. It's a hug for your body. Body: Imagine a warm, gentle embrace that melts away tension and period discomfort. That's the Olara experience. Crafted for your comfort, designed for your relief. It's time to nurture your body.
• •Headline: Innovation that understands women's pain. Body: We believe you deserve better solutions for menstrual and endometriosis pain. Olara combines cutting-edge heating and massage technology in a discreet, comfortable legging. Take control of your comfort, effortlessly.
• •Headline: "Finally, something that actually works for my cramps!" - Real Olara User Body: Join thousands of women who have found soothing relief with Olara. Our community shares stories of less pain, more comfort, and better days. Experience the difference for yourself.