Brand Tone

Solution-Oriented, Educational, and Empowering.

Brand Values

• •Efficacy
• •Inclusivity
• •Natural Ingredients
• •Sustainability

Best Practices

• •Always frame the copy around solving the core problem (razor bumps, irritation) first, before detailing product features. The customer is searching for a solution, so lead with that promise.
• •Employ words that convey confidence, relief, and empowerment. Phrases like "Reclaim your shave," "Confidence in your skin," and "The solution has arrived" reinforce the brand's mission.
• •Consistently explain the 'why' behind the products. Mention key natural ingredients like aloe vera or willow bark and their specific benefits (e.g., "natural anti-inflammatory properties"). This builds credibility and trust.
• •Use inclusive language that directly addresses "men with afro and curly hair" and "men of colour." This validates their specific struggles and makes them feel seen and understood by the brand.
• •Subtly integrate the core values into all copy. A post about the safety razor can mention sustainability. A product description can highlight its vegan and cruelty-free status. This creates a richer, more holistic brand identity.

Social Perception

Niche Problem-Solver, Trustworthy, and Community-Focused.

Copy Examples

• •Engineered for the skin you're in. For too long, shaving has been a battle against bumps and irritation. We cracked the code with a system specifically designed for coarse and curly hair. This isn't just shaving; this is skincare. Reclaim the close, smooth shave you deserve. Confidently.
• •The statistics are clear: 80% of men with curly hair struggle with razor bumps. We see that not as a statistic, but as a call to action. Our Aloe-Infused After Shave Balm is more than a product—it's your skin's defense. Soothe, heal, and prevent. Your solution has arrived. #OlaitannSkin #RazorBumpSolution #SkincareForMenOfColor
• •Stop Fighting Your Shave. Start a Better Skincare Routine.
• •Your solution to razor bumps is inside.
• •Tired of this? The shave you were meant to have. #OlaitannSkin #ShavingTips #IngrownHair