Brand Tone

Authentic, Purposeful & Intentional, Understated & Minimalist, Durable & Resilient, Crafted & Considered

Brand Values

• •Quality
• •Durability & Longevity
• •Functionality & Utility
• •Authenticity
• •Craftsmanship
• •Simplicity & Aesthetic Restraint
• •Exploration & Action ("Doing")

Best Practices

• •Be Direct and Sincere: Use clear, honest language. Avoid hyperbole or overly trendy slang. The voice should reflect the brand's grounded nature.
• •Highlight Enduring Qualities: Consistently weave in themes of durability, longevity, quality craftsmanship, and timeless design.
• •Emphasize Function and Purpose: Explain *how* products are designed for utility and *why* certain materials or construction methods are chosen. Connect form to function.
• •Maintain Aesthetic Consistency: Ensure the language mirrors the visual minimalism and "aesthetic restraint" of the products. Less is often more.
• •Connect to Core Values: Subtly reinforce the brand's roots in surfing and its dedication to authentic, thoughtfully made goods. Let the passion for quality and "doing" shine through.

Social Perception

OLA CANVAS is generally perceived as a high-quality, durable brand offering thoughtfully designed surfwear and accessories. It is seen as an authentic "core" surf brand, particularly appealing to those who value genuine connection to the lifestyle over mass-market alternatives. The emphasis on "form and function" and "aesthetic restraint" suggests it appeals to a design-conscious consumer who appreciates minimalism and intentionality. It is likely viewed as a premium, possibly niche, brand, reflecting its commitment to quality materials, local design, and craftsmanship. The narrative of being a smaller, dedicated atelier, especially when contrasted with larger corporations, fosters a perception of integrity and dedication to the craft. Customers are likely to appreciate the implicit "buy less, buy better" philosophy communicated through the brand's focus on longevity and anti-fast fashion stance.

Copy Examples

• •OLA CANVAS: Intentionally Crafted. Enduring Quality. Inspired by the coast, built for the journey.
• •The Sealander Boardshort. Performance meets principle. Made with 80% recycled polyester and engineered for movement, offering unparalleled stretch and durability where the sea meets the shore. Finished with purpose.
• •We started OLA CANVAS with a simple idea: create timeless, functional pieces that stand up to real life. From deadstock military canvas to meticulously crafted apparel, our commitment is to quality, utility, and enduring design.
• •Built for this. And the many years to come. Our [Bag Name] – a testament to durable design and the stories it gathers along the way. #OlaCanvas #MadeToLast #FunctionalDesign
• •New Arrivals: Considered Designs for Everyday Adventures.