Brand Tone

Playful, Vibrant, Empowering, Confident, Approachable, Trendy, Quality-Conscious

Brand Values

• •Self-Expression and Individuality
• •Quality and Efficacy
• •Safety and Health
• •Innovation and Trendiness
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (playful, empowering, quality-conscious), personality traits (spirited, bold, approachable, trendy), approved vocabulary (e.g., "nail candy," "fabu-lash," "beauty babes"), and phrases to avoid. Share this guide with everyone creating content.
• •Use "Candy" and Playful Language Strategically: Incorporate the "candy" theme and other playful words or puns where appropriate (e.g., "sweeten your style," "nail candy you’ve been waiting for") but balance it with clear communication about product benefits and quality to maintain credibility.
• •Emphasize Empowerment and Individuality: Craft messages that encourage self-expression and celebrate the confidence of the "modern woman." Use user-generated content to showcase diverse styles and real customers.
• •Maintain Visual Consistency: Ensure that all visuals (product shots, social media graphics) align with the vibrant, trendy, and high-quality aesthetic of the brand. The use of bright, appealing colors in imagery should complement the playful yet stylish tone of the copy.
• •Train and Review: Regularly train marketing and customer service teams on the brand voice. Implement a review process for new copy to ensure it aligns with the established tone and values before it goes live. This helps catch inconsistencies and reinforces the desired brand perception.

Social Perception

Generally positive, trendy, suitable for modern women who like to express themselves. Also has professional appeal targeting salon professionals and makeup artists. Perceived as an Indian brand with global aspirations.

Copy Examples

• •Headline: Unleash Your Inner Sparkle. Ola Candy: Your Nails, Your Statement. Body: Tired of the same old? Dive into a world of vibrant, long-lasting color that’s as bold and unique as you are. Our chip-resistant, 5-free formula means you can flaunt your style with confidence. Go on, paint your mood! #OlaCandy #NailYourLook #ExpressYourself
• •Headline: Fabu-lash Days Start with Ola Candy! Body: From subtle chic to all-out glam, our stunning range of false lashes and richly pigmented nail lacquers are here to elevate your everyday. High quality, easy to apply, and designed for the modern trendsetter. Why fit in when you were born to stand out? #OlaCandyBeauty #LashGoals #NailCandy
• •Headline: Candy-Coated Confidence is Here! Body: Get ready to turn heads! Ola Candy brings you a playground of electrifying shades and luxurious lashes, all crafted with care and the finest, safest ingredients. Because every day is a chance to be your most vibrant self. What color will you conquer today? #OlaCandyVibes #SafeBeauty #BoldAndBeautiful
• •Headline: Salon Style, At Your Fingertips. Body: Loved by pros, adored by beauty enthusiasts! Ola Candy delivers premium, chip-resistant nail color and stunning lashes that let you express your unique style. Our 5-Free formula means beauty without compromise. Discover your signature shade! #OlaCandyPro #QualityNails #BeUnstoppable
• •Headline: Sweeten Your Style with Ola Candy! 💅✨ Body: Life’s too short for boring nails! Explore our dazzling collections – from playful glitters to sophisticated mattes. Ola Candy is all about high-impact color, lasting wear, and formulas that care for your nails. Get ready for your best manicure yet! #OlaCandylicious #TrendyNails #BeautyThatPops