Brand Tone

Encouraging, accessible, and informative, with a supportive, friendly, and professional approach.

Brand Values

• •Accessibility and Inclusivity
• •Sustainable Fitness
• •Empowerment through Knowledge
• •Community-Focused

Best Practices

• •Use Encouraging and Positive Language
• •Be Informative and Educational
• •Emphasize Accessibility and Inclusivity
• •Focus on Sustainability and Balance
• •Foster a Sense of Community

Social Perception

Overwhelmingly positive; seen as a credible and trustworthy fitness instructor offering high-quality, varied content, and fostering a strong, loyal community.

Copy Examples

• •Ready for a fitness routine that works with you, not against you? Our new 4-week program is designed to build strength and confidence, without the burnout. Let's move smarter, not harder. #FitWithLiv
• •Style that moves with you. Our latest collection is designed for comfort, durability, and performance, so you can focus on what matters: feeling your best. #OliviaLawsonActive
• •Some days, the biggest win is just showing up. Remember, consistency beats intensity every time. What's your movement goal for today? #SustainableFitness
• •Tired of fitness fads? We are too. That's why we focus on science-backed, enjoyable workouts that fit into your life. Discover our latest low-impact series, free on YouTube now. #FitnessForEveryBody
• •The foundation for your fitness journey. Our eco-friendly mat provides the perfect balance of grip and comfort for everything from a high-energy HIIT session to a calming Pilates flow. #MindfulMovement