Brand Tone

Educational & Empowering, Minimalist & Essential, Authentic & Honest, Approachable & Friendly, Natural & Caring

Brand Values

• •Simplicity
• •Essentialism
• •Empowerment
• •Education
• •Quality & Efficacy
• •Authenticity
• •Community
• •Nature-Inspired

Best Practices

• •Lead with Simplicity: Use clear, concise language. Avoid overly technical jargon. Focus on the ease of use and essential nature of the products.
• •Educate & Guide: Frame product descriptions and social media posts as helpful tips or mini-tutorials. Empower the customer with knowledge.
• •Emphasize "Natural" & "Authentic": Highlight how products enhance rather than cover. Use language that feels genuine and relatable.
• •Foster Inclusivity & Community: Use welcoming language. Encourage interaction and sharing (e.g., "Show us your #OkwuLook!").
• •Be Benefit-Driven & Solution-Oriented: Clearly articulate how OKWU products solve common makeup challenges (e.g., "feeling overwhelmed," "not knowing how to use products," "wanting makeup that's also good for skin").

Social Perception

High-Quality & Premium, Natural & Enhancing, Founder-Driven Authenticity, User-Friendly & Approachable, Community-Oriented, Modern & Chic

Copy Examples

• •Headline: Your Beauty, Simplified. Body: Discover OKWU's essential makeup, designed to enhance your natural glow effortlessly. Because beauty should be elemental, not overwhelming. #OkwuBeauty #EssentialMakeup
• •Headline: Express Your Unique Radiance. Body: At OKWU, we believe in makeup that empowers you. Our simple, skin-loving formulas help you reveal your authentic beauty, one easy step at a time. Learn with us. #ExpressYourBeauty #MakeupPlusSkincare
• •Headline: The Fundamentals of Flawless. Body: Meet your new go-to's. OKWU offers elemental products—like our versatile sticks and nourishing mists—that make your routine intuitive and joyful. Quality you can feel, simplicity you'll love. #OkwuEssentials #SimpleBeauty
• •Headline: Join the #Okwulovers! Body: It’s more than makeup; it’s a community. Share your looks, learn new tips, and celebrate natural beauty with OKWU. Tag us @okwu_chile – we love seeing how you shine! #OkwuCommunity #NaturalGlow
• •Headline: Makeup That Cares For Your Skin. Body: Why choose between vibrant color and skin health? OKWU’s makeup is infused with beneficial ingredients to nourish while you enhance. Simple, effective, and always kind to your skin. #SkincareInfusedMakeup #OkwuSimple