Brand Tone

professional, trustworthy, friendly, and aspirational

Brand Values

• •Trust and Reliability
• •Customer Satisfaction
• •Expertise and Professionalism
• •Memorable Experiences
• •Value

Best Practices

• •Always mention the 15+ years of experience and IATA certification in your About Us sections, footers, and when introducing the company to new audiences to build immediate credibility.
• •Write in a way that is both authoritative and approachable. Avoid overly casual slang, but don't be afraid to use warm and inviting language that speaks to the excitement of travel.
• •Instead of just listing tour features, focus on the benefits and the feelings they evoke. For example, instead of "Visit the Dandenong Ranges," use "Find your moment of peace with a healing journey through the lush Dandenong Ranges."
• •Let the positive experiences of past travelers speak for the brand. Use quotes from reviews (with permission) in your marketing materials to reinforce your trustworthiness and the quality of your tours.
• •Ensure that the imagery used in all marketing materials aligns with the brand's values. Use high-quality, vibrant photos that showcase the beauty of the destinations and the happy faces of travelers to create a cohesive and appealing brand identity.

Social Perception

The social perception of OK Travel, within its target market, is very positive. Customers perceive the brand as reliable, with friendly and helpful staff who enhance the travel experience. Their reputation is primarily built on the quality of their service and the resulting positive word-of-mouth and online reviews, indicated by high ratings on travel platforms (averaging 4.9 out of 5 stars).

Copy Examples

• •Buckle up for an unforgettable journey along the stunning Great Ocean Road. With OK Travel, you won't just see the 12 Apostles; you'll experience every breathtaking cliff and serene beach with a guide who knows all the secret spots for the perfect photo. For over 15 years, we've been turning dream trips into reality. Book your adventure today.
• •Experience the magic of the Phillip Island Penguin Parade with a tour that’s as delightful as its stars. Our expert guides will ensure you get the best view of the evening's parade, creating a memory you'll cherish forever. Trust OK Travel for a seamless and heartwarming wildlife adventure.
• •Indulge your senses with a curated tour of the Yarra Valley's finest wineries. From exquisite wine tastings to gourmet local produce, we handle all the details so you can relax and enjoy the scenery. Discover your new favorite vintage with the trusted experts at OK Travel.
• •Don't just visit Australia—experience it your way. Our team of travel experts will craft a personalized itinerary based on your interests, from hidden culinary gems to exclusive wildlife encounters. With OK Travel, you get more than a trip; you get a collection of perfect moments.
• •Why choose OK Travel? Because for over 15 years, we've been the trusted choice for travelers seeking authentic and unforgettable Australian experiences. Our IATA-certified agency and expert local guides are your assurance of a seamless, enriching, and truly memorable journey.