Tono de Marca

Modern, friendly, and knowledgeable without being elitist. Confident, casual, and focused on making wine enjoyable and accessible for everyone.

Valores de Marca

• •Accessibility & Inclusivity
• •Curation & Quality
• •Modernity & Convenience
• •Experience over Elitism

Mejores Prácticas

• •Write Like a Knowledgeable Friend: Use clear, engaging, and simple language. If you introduce a technical term, explain it in a relatable way. The goal is to guide and empower customers, not lecture them.
• •Champion Every Occasion: Your copy should reflect the brand's inclusivity. Write with equal enthusiasm for a $15 canned wine and a $50 special edition bottle, highlighting the best experience for each.
• •Lead with the 'Why': Focus on the experience, not just the tasting notes. Instead of 'notes of blackcurrant and oak,' try 'The perfect rich red to pair with a cozy night in and your favorite movie.'
• •Be Confident and Conversational: Embrace the brand's modern edge. Use contractions (like 'we've' and 'you're'), ask questions, and don't be afraid of a little wit or a bold statement. The tone is confident, not arrogant.
• •Let the Experts Shine Through: Leverage your 'SOMM Says' angle. Use phrases like 'Our somms are obsessed with this...' or 'A winemaker favorite...' to add a layer of passionate, human-backed curation to your copy.

Percepción Social

Due to a lack of significant online footprint, the public's perception of OkSomm is largely unformed and limited. For its target audience, the perception is likely that of a modern, convenient, and non-intimidating wine shop, shaped entirely by the website's curated experience. Affiliation with Precept Wines lends industry credibility.

Ejemplos de Copy

• •That 'finally home' feeling just got an upgrade. Whether your Tuesday calls for a chilled can of Rosé or a bold Cab, we've got the perfect pour. Discover your next favorite, curated by our somms and delivered to you. #OkSomm #WineDelivery #ModernWine
• •This is the bottle you open when you want to make a memory. Crafted in the high desert of New Mexico by one of Gruet's pioneering female winemakers, this Blanc de Blancs is pure magic. Expect crisp, elegant bubbles perfect for big celebrations or simply celebrating yourself.
• •No Wine Snobs Allowed. Just Great Wine.
• •From picnic-perfect cans to cellar-worthy reds, this is your personal sommelier. Shop the collection and find wine for real life.
• •We love wine. But we were tired of the dusty rules and confusing labels. So we created OkSomm—a place to explore amazing wines for the way we actually drink today. We believe great wine should be for everyone, every day. No judgment, just great bottles.