Brand Tone

Vibrant, Confident, Community-Oriented, Accessible, Passionate

Brand Values

• •Celebration of African Heritage
• •Style & Modernity
• •Affordability
• •Inclusivity
• •Customer Connection
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone attributes (Vibrant, Confident, Community-Oriented, Accessible, Passionate), key messaging points, preferred terminology (e.g., "#okoorandolls"), and no-go words/phrases. Share this with anyone creating content.
• •Embrace Storytelling: Weave the founder's passion for Ankara and Nigerian heritage into product descriptions, 'About Us' sections, and social media content to reinforce authenticity and connect with customers on an emotional level.
• •Use Inclusive and Empowering Language: Consistently use words that uplift and celebrate customers. Highlight the beauty of diversity and ensure messaging resonates with a wide audience, including specific call-outs to different collections like "Curve + Plus."
• •Stay Visually Consistent with Tone: Ensure that the copy always complements the vibrant and bold visuals of the Ankara prints. The energy of the text should match the energy of the designs.
• •Engage and Listen to Your Community: Actively monitor comments and messages. Respond in the established brand tone, and let customer language and feedback inform how the brand communicates, reinforcing the community-oriented value. Use their words (with permission) in testimonials and posts.

Social Perception

Positive within its community, Fashion-forward & Unique, Empowering, Limited broader public visibility

Copy Examples

• •Step into your power! 🔥 Our new [Product Name] dress is here to turn heads and celebrate YOU. Bold Ankara print meets a silhouette that’s all about confidence. Tap to shop and join the #okoorandolls shining bright! ✨ #Okooran #AnkaraFashion #AfricanPrintLove #NewCollection #WearYourHeritage
• •Tired of the same old styles? Discover O KOO RAN, where vibrant Ankara meets modern design. Founded with a passion for African heritage, we bring you unique, affordable pieces that tell a story. Shop our latest collection and express your beautiful individuality! 👉 [Link to Website] #OkooranStyle #AnkaraPrints #AffordableFashion #CulturalStyle
• •👑 Queen, Your New Favorite Ankara Look Has Arrived! (Body Snippet): Hey [Customer Name], get ready to fall in love! Our latest O KOO RAN collection is bursting with the ankara prints you adore, in fresh styles perfect for [mention season/occasion, e.g., summer, making a statement]. We believe in fashion that empowers and celebrates. Find your next showstopper! 👇
• •Style for Every Story. Beauty in Every Size. ✨ Explore O KOO RAN Curve + Plus and discover Ankara fashion designed to fit and flatter. Because every #okoorandoll deserves to feel fabulous. #Okooran #PlusSizeFashion #AnkaraCurve #FashionForAll
• •Our #okoorandolls are EVERYTHING! 😍 Look at @[UserHandle] absolutely slaying in her [Product Name]! Want to be featured? Tag us in your O KOO RAN looks! We love seeing how you rock your heritage. #CustomerLove #OkooranCommunity #SpottedInOkooran #AnkaraStyleInspo