Brand Tone

Innovative & Tech-Forward, Trustworthy & Reassuring, Practical & Solution-Oriented, Eco-Conscious & Responsible, Direct & Informative

Brand Values

• •Innovation & Scientific Advancement
• •Health & Well-being
• •Sustainability & Environmental Stewardship
• •Quality & Reliability
• •Convenience & Versatility

Best Practices

• •Always anchor messaging in the unique selling proposition of NASA-derived technology to build trust and highlight advancement.
• •Clearly explain how the advanced filtration benefits the user – e.g., safer water, better taste, health protection, convenience during travel.
• •Consistently integrate the eco-friendly message of reducing plastic waste and supporting water charities to resonate with conscious consumers.
• •Proactively provide clear information about product use (e.g., how to prime filters, expected flow rate) and honestly address any known issues or limitations to build and maintain customer trust. The website FAQ is a good place for this.
• •Use high-quality imagery that reflects an innovative, clean, and reliable brand. Employ consistent terminology (e.g., "Level-2 filter," "NASA-derived filtration") across all communications to reinforce brand identity.

Social Perception

Generally perceived as credible due to NASA-derived filtration technology. Customers appreciate effectiveness in improving water taste and removing contaminants. Valued by travelers and eco-conscious consumers. The use of quality, safe materials is a recognized benefit.

Copy Examples

• •From Space Tech to Your Sip. 💧 OKOH2O bottles use NASA-derived filtration to purify your water, wherever you roam. Drink smarter, live healthier, and reduce plastic waste. #OKOH2O #CleanWater #NASAtechnology #AdventureReady #SustainableLiving
• •OKOH2O: Advanced Filtration, Inspired by NASA. Pure Water for a Healthier Planet.
• •Trust in every drop. Our Level-2 filter, developed from technology used on the International Space Station, removes 99.999% of Giardia & Cryptosporidium. Made from BPA-free, FDA-compliant materials, the OKOH2O bottle is your lightweight, durable partner for pure hydration.
• •Explore Confidently: NASA-Powered Purity with OKOH2O.
• •OKOH2O Filter Bottles | NASA-Derived Tech | Pure Water Anywhere | Shop Eco-Friendly Hydration