Brand Tone

Welcoming, educational, inspiring, accessible, sophisticated, and community-focused.

Brand Values

• •Accessibility
• •Inclusivity and Diversity
• •Education
• •Artistic Excellence
• •Community Engagement
• •Creativity and Innovation

Best Practices

• •Prioritize a warm and inviting tone in all communications, using inclusive language to ensure everyone feels welcome.
• •Explain artistic concepts clearly and accessibly, avoiding jargon to make contemporary art approachable and spark curiosity.
• •Regularly feature user-generated content and highlight community partners to reinforce the center as a shared public space.
• •Utilize high-quality images and videos consistently, ensuring visual branding is clean, modern, and aligns with the sophisticated yet accessible feel.
• •Consistently emphasize that exhibitions are free, highlighting this major value proposition to remove barriers and reinforce accessibility and inclusivity.

Social Perception

A modern, forward-thinking cultural asset for Oklahoma City, widely praised for its high-quality, free exhibitions, welcoming atmosphere, and commitment to inclusivity, making it a civic source of pride and a place for everyone.

Copy Examples

• •Step into a world of color and creativity. Our new exhibition, [Exhibition Name], is now open! Discover the bold vision of [Artist Name] and see how they challenge perceptions through their incredible work. Admission is always free. Your art adventure awaits. #OKContemporary #ArtInOKC #ContemporaryArt #VisitOKC #FreeExhibition
• •Unleash your inner artist! Whether you're a beginner or looking to refine your skills, our Studio School offers a variety of creative classes for adults. From pottery to painting, find your passion at Oklahoma Contemporary. Spaces are limited, so enroll today! Learn more and sign up at the link in our bio. #OKContemporary #ArtClasses #CreativeCommunity #OKC #LearnSomethingNew
• •Art for Everyone. Always Free. Experience world-class contemporary art in the heart of Oklahoma City. Plan your visit.
• •More than a museum, we're a community. At Oklahoma Contemporary, we believe in the power of art to bring people together. From our free exhibitions to our engaging programs, there's always something new to discover and share. Thank you for being a part of your arts center.
• •What does art mean to you? At Oklahoma Contemporary, we explore the art of our time and the ideas that shape our world. Join the conversation. Visit us this week and experience it for yourself. Admission is free. #ArtForEveryone #ContemporaryArt #OKC