Brand Tone

aspirational, confident, sophisticated, motivational, and empowering.

Brand Values

• •Excellence & Quality: A commitment to high standards in personal appearance, grooming, and the content provided.
• •Confidence & Self-Assurance: Promoting style as a means to boost self-esteem and project confidence.
• •Personal Growth & Transformation: Viewing style as an integral part of self-improvement and personal development.
• •Authenticity & Individuality: While promoting sophisticated style, there's an encouragement to develop a personal style that is authentic.
• •Inspiration & Leadership: Positioning himself as a thought leader and source of inspiration in men's fashion and lifestyle.

Best Practices

• •Use Confident & Authoritative Language: Employ strong verbs and declarative sentences. Avoid hesitant or overly casual phrasing. (e.g., \"Master this look,\" not \"Maybe try this look?\"")
• •Maintain a Sophisticated Vocabulary: Choose words that reflect elegance and intelligence. Avoid slang or overly colloquial terms unless strategically used for a specific, relatable purpose on platforms like TikTok (and even then, sparingly).
• •Always Weave in Aspiration & Motivation: Connect style advice to broader benefits like confidence, success, and self-improvement. Frame fashion as a tool for personal transformation.
• •Emphasize Value and Expertise: Position advice as insights from an expert (\"The Best Dressed Man\") that provide tangible benefits to the audience.
• •Be Visually Congruent: Ensure the copy's tone matches the high-quality, sophisticated visuals that are a hallmark of the brand. The words should enhance the image, and vice versa.

Social Perception

A Style Authority/Expert, Inspirational Figure, Sophisticated & Elegant, Motivational, Potentially Exclusive but Approachable.

Copy Examples

• •Oking Habib: Elevating Men's Style. Unlock your potential, transform your presence. Dress with intention, live with confidence.
• •It's not just about the clothes you wear, but the story they tell about you. Craft a narrative of excellence. #BestDressedMan #StyleElevation #MensFashion
• •Title: \"5 Style Secrets Every Man MUST Know | Oking Habib\" Description: \"Go beyond trends. Discover timeless principles to master your personal style and command any room. Your journey to becoming the best-dressed version of yourself starts here.\"
• •The ROI of Impeccable Style: How Your Wardrobe Impacts Your Professional Ascent - by Oking Habib.
• •Stop blending in. Start standing out. The Ultimate Style Framework by Oking Habib empowers you to redefine your image and achieve unparalleled confidence. Enrol today and become the man you were meant to be.