Brand Tone

Authentic & Heritage-Rich, Natural & Ethical, Warm & Community-Focused, Luxurious & Prestigious, Informative & Passionate

Brand Values

• •Natural Ingredients
• •Handcrafted Quality
• •Cultural Heritage
• •Ethical Practices
• •Family & Community
• •Efficacy & Self-Care
• •Transparency

Best Practices

• •Embrace Storytelling: Weave the brand's rich heritage, family story, and the meaning of "Okiki" (prestigious) into product descriptions, social media posts, and 'About Us' sections. This reinforces authenticity and cultural connection.
• •Highlight Natural & Ethical Elements Consistently: Always mention keywords like "natural," "handcrafted," "cruelty-free," "ethically sourced," and "vegan/vegetarian" where appropriate. Detail the benefits of key natural ingredients.
• •Maintain a Warm and Personal Voice: Write as if speaking to a friend or valued community member. Use inclusive language. Share behind-the-scenes glimpses of the mother-daughter duo and the making process.
• •Infuse a Sense of Gentle Luxury: While emphasizing natural and handmade, also convey the high quality ("prestigious") and indulgent experience of using Okiki products. Use descriptive, sensory language to describe scents and textures.
• •Educate and Empower: Share knowledge about skincare benefits, ingredient properties, and the cultural significance of certain elements. This positions the brand as a trusted source and aligns with the passion for helping others that initiated the business.

Social Perception

Positive & Trusted, High-Quality & Artisanal, Authentic & Culturally Rich, Ethically Conscious, Growing & Recognized

Copy Examples

• •From our family's hands to yours. ✨ Okiki, meaning 'prestigious' in Yoruba, is more than skincare – it's a celebration of rich Nigerian and Ghanaian traditions. Each handcrafted soap tells a story, blending ancient wisdom with nature's finest gifts. Discover the heritage within. #OkikiSkincare #AfricanHeritage #NaturalBeauty #HandmadeWithLove
• •Tired of harsh chemicals? Embrace the gentle power of nature with Okiki Skincare. Our Lolu Facial Soap, born from a mother's love and traditional recipes, is handcrafted with [mention 1-2 key natural ingredients like Shea Butter] to soothe and clarify. Experience the Okiki difference for calm, radiant skin. Shop now and receive 10% off your first order! #NaturalSkincare #EthicalBeauty #CrueltyFree #FamilyRecipe
• •Illuminate your sanctuary with our Nana Yaa Serwah Soy Wax Candle. Inspired by Ghanaian tradition, this hand-poured candle blends caramelised amber and pink peppercorn for an entrancing aroma. Crafted with eco-friendly soy wax and a crackling wood wick, it’s a luxurious experience that’s kind to the planet. Plus, £1 from every large candle sold helps replant trees in Ghana. #OkikiHome #LuxuryCandles #EthicalLiving #SoyWax #OneTreePlanted
• •Unlock Ancient Beauty Secrets ✨ Inside: Okiki's Handcrafted Goodness Just For You!
• •Nourish your skin the Okiki way!🌿 Handcrafted, natural, and rooted in African tradition. What's your favourite self-care ritual? Explore our collection: [link to website] #OkikiSkincare #SelfCareSunday #NaturalLuxury