Brand Tone

Friendly, approachable, supportive, and humorous, balanced with professionalism and an energetic, relatable style.

Brand Values

• •Customer Service
• •Quality and Affordability
• •Community and Support
• •Fun and Authenticity
• •Consistency

Best Practices

• •Continue using friendly, inclusive terms like "besties," "friends," and "family" to reinforce the sense of community. This casual language makes the brand feel more like a supportive peer than a corporate entity.
• •Frame your messaging around helping your customers succeed. Whether it's a promotion, a new product, or a social media post, the underlying message should be that you are providing a tool to help their business thrive.
• •Don't be afraid to use humor and show the personalities behind the brand. The "business mullet" analogy is a perfect example of this. Sharing behind-the-scenes content or personal anecdotes can further strengthen the connection with your audience.
• •Use exclamation points, emojis, and an upbeat tone in your social media and marketing copy to reflect the "party in the back" side of your brand. This energy is contagious and makes the brand exciting to follow and buy from.
• •While the tone is casual, always ensure that key information regarding product quality, shipping, and customer service is clear, professional, and reassuring. This builds trust and reinforces the "professional in the front" aspect of the brand's identity.

Social Perception

Perceived as a reliable, trustworthy, and supportive vendor for small businesses in the custom apparel space. Customers value the high-quality products, fast shipping, and wide variety of designs, often highlighting the helpful and personal customer service provided by the owners, leading to a loyal customer base.

Copy Examples

• •✨ NEW DESIGNS HAVE LANDED! ✨ Get your heat press ready, besties! We just dropped a fresh collection of screen print transfers that are pure 🔥. From sassy quotes to adorable graphics, there's a little something for every small biz. Swipe to see our faves and tap the link in our bio to shop before they're gone! #OkieDesignCo #ScreenPrintTransfers #TShirtBusiness #SmallBusinessSupport
• •(Upbeat, trending audio in the background. Video shows a fast-paced montage of colorful screen prints.) On-screen text: Don't let rising costs kill your vibe. Voiceover: "Hey biz besties! Did you hear? It's 40 CENTS MONDAY! 🎉 That's right, 40 of our top-quality screen prints are just 40 cents. EACH. All day long. Run, don't walk, to our website and stock up!" On-screen text: Link in bio to shop the sale! #OkieDesignCo #ScreenPrintVendor #SmallBizOwner #CraftyMama
• •Headline: Your T-Shirt Business Deserves the Best. Body: Stop the endless search for high-quality, affordable screen prints. At Okie Design Co, we're run by people just like you, for people just like you. We offer top-notch transfers, fast shipping, and customer service that actually cares. Join the Okie family and see why hundreds of small businesses trust us for their designs. Call to Action: Shop Now
• •Subject: A little something to make you smile 😊 Body: Hey [Customer Name], just a quick note from your friends at Okie Design Co to say YOU'VE GOT THIS. Running a small business is a wild ride, and we're cheering you on every step of the way. As a little pick-me-up, here are our top 3 trending designs this week. We hope they inspire your next bestseller! Thanks for being part of our drama-free crew! P.S. We love seeing what you create! Tag us @okie_design_co for a chance to be featured.
• •We're Becky and Tracie, and we believe in two things: great-quality screen prints and zero drama. After seeing too many of our fellow t-shirt makers struggle with high costs and poor service, we decided to create the kind of company we'd want to buy from. Welcome to Okie Design Co—where we're professional enough to get your order right and fun enough to make you feel like family.