Brand Tone

authentic, appreciative, personal, and culturally respectful

Brand Values

• •Cultural Preservation: Deep love for Borneo's cultural heritage and a desire to share its beauty.
• •Ethical Sourcing & Practices: Prioritizing ethically handmade products with minimal production and packaging processes.
• •Artisan Support & Empowerment: Supporting local artisans and communities, providing them with a platform and contributing to their livelihood.
• •Authenticity & Uniqueness: Offering unique, handcrafted items with a story behind each piece.
• •Community & Connection: Building personal relationships with customers and fostering a sense of community. They also collaborate with and promote other local artisans.
• •Sustainability & Eco-consciousness: Initiatives like planting a tree for every product purchased and using eco-conscious packaging.

Best Practices

• •Storytelling is Key: Always aim to tell the story behind the product – its origin, the artisan, the cultural significance. This reinforces authenticity and connection.
• •Use Respectful & Appreciative Language: When describing cultural items or artisans, use language that conveys respect, admiration, and understanding of their heritage and skill.
• •Maintain a Personal & Friendly Voice: Even in product descriptions, inject a warm, approachable tone, as if sharing a discovery with a friend.
• •Highlight Ethical & Sustainable Aspects: Consistently weave in mentions of ethical sourcing, support for artisans, and eco-friendly practices to reinforce these core values.
• •Develop a Brand Lexicon: Create a list of preferred terms and phrases that align with the brand's values (e.g., "handcrafted," "heritage," "artisan-made," "ethically sourced," "Borneo's heart") and ensure all copywriters use it consistently.

Social Perception

conscious and ethical brand that offers unique, handcrafted products rooted in Borneo's cultural heritage

Copy Examples

• •Carry a piece of Borneo's heart. Our Pua Kumbu clutch is more than an accessory; it's a story woven by generations, a testament to the skill of Iban artisans. Feel the heritage in every thread.
• •Adorn your home with the spirit of the rainforest. Each hand-carved wooden mask from Okiara is ethically sourced, ensuring the traditions of Borneo's master craftsmen continue to thrive. Bring authentic artistry to your space.
• •From their hands to yours. Discover the intricate beauty of our handmade Sarawak pottery. Every purchase directly supports the talented artisans who pour their skill and soul into these timeless pieces.
• •Wear your values. Our ethically sourced Borneo bead necklaces are a celebration of sustainable style and cultural legacy. Join us in preserving ancient crafts and empowering local communities with every beautiful piece.
• •Gift a treasure, share a tradition. Okiara’s collection of authentic Borneo crafts offers unique presents that carry deep meaning. Support artisans and give a gift that tells a story of heritage and hope.