Brand Tone

Professional and Innovative, Customer-centric and Solution-oriented, Modern and Stylish, Reliable and Quality-focused

Brand Values

• •Quality
• •Innovation
• •Sustainability & Energy Efficiency
• •Customer Satisfaction
• •Integrity and Originality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet approachable, innovative, sophisticated), key messaging points, and a glossary of preferred terms (and terms to avoid). This ensures everyone creating content is aligned.
• •Prioritize "Innovative Quality": Consistently weave in messaging about advanced technology, design originality (mentioning Italian design influence where appropriate), and the high-quality, certified nature of the products.
• •Highlight Solutions and Customization: Frame content around how Okeli solves customer problems, whether for large-scale commercial projects (OEM/ODM) or individual residential needs. Emphasize the ability to customize and tailor lighting.
• •Maintain Visual Consistency: Ensure all imagery and visual content across platforms reflect the modern, sleek, and high-quality aesthetic of the products. Visuals should complement the written tone.
• •Educate and Inform: Share expertise through blog posts, articles, and social media updates on lighting trends, energy efficiency, and the benefits of LED technology. This reinforces Okeli's position as an industry leader and provides value beyond just selling products.

Social Perception

As a Manufacturer/Supplier: Okeli is perceived as a significant B2B player, a reliable OEM/ODM partner with extensive manufacturing capabilities and a commitment to quality standards. Their global reach and certifications add to this perception. By End-Users (Residential/Commercial): Customers generally perceive Okeli products as modern, stylish, and offering good value. The lights are seen as enhancing the aesthetic appeal of spaces. Ease of installation is a plus. There's an appreciation for features like dimmability and adjustable color temperatures. While largely positive, some online marketplaces show mixed review reliability, a common factor in e-commerce. In the Industry: Okeli aims to be known for innovation, quality, and moving the industry towards better standards. Their participation in lighting fairs and focus on R&D supports this. They are seen as a company committed to green lighting technology.

Copy Examples

• •Headline: Illuminate Your Vision. Create with Okeli. Body: Beyond illumination, Okeli delivers bespoke LED lighting solutions. Partner with us for innovative designs, sustainable technology, and unparalleled quality that brings your unique commercial or residential project to light. Discover OEM/ODM excellence. Tone: Professional, Innovative, Solution-oriented
• •Headline: Modern Spaces Start with Okeli Lights. Body: Transform your home or business with Okeli’s contemporary LED lighting. Our fixtures blend sleek design with energy-efficient performance, ensuring every room shines with style and sophistication. Explore our latest collections. Tone: Modern, Stylish, Aspirational
• •Headline: Quality You Can See. Reliability You Can Trust. Body: At Okeli, quality isn't just a promise, it's built into every LED light we create. From rigorous testing to premium materials, experience lighting designed for lasting performance and peace of mind. Tone: Reliable, Trustworthy, Quality-focused
• •Headline: The Future is Bright. And Energy-Efficient. Body: Embrace a greener future with Okeli's energy-saving LED lighting. Our commitment to "Energy saving, Low-carbon life" means innovative solutions that reduce your footprint without compromising on brilliance. Tone: Sustainable, Forward-thinking, Responsible
• •Headline: Your Space, Your Light, Your Way. Body: Don't just light your space – define it. Okeli offers customizable LED lighting that adapts to your unique needs and aesthetic. From adjustable brightness to versatile designs, perfect illumination is at your fingertips. Tone: Customer-centric, Empowering, Versatile