Tono de Marca

Practical and solution-oriented, customer-focused, direct and informative, trust-seeking.

Valores de Marca

• •Practicality/Usefulness
• •Customer Satisfaction
• •Efficiency
• •Discretion/Aesthetics

Mejores Prácticas

• •Highlight phrases that emphasize product satisfaction and utility.
• •Ensure consistency across all touchpoints (website, emails, any future social media).
• •Maintain a core tone of being practical, reliable, and customer-focused.
• •Use clear and direct language in product descriptions and communications.
• •Address customer concerns promptly and efficiently, showcasing excellent customer service.

Percepción Social

Positive for product utility, appreciation for customer service, trustworthy (for those who have purchased).

Ejemplos de Copy

• •"Comme décrit" - As described
• •"Très pratique et très discret, il se fond bien dans le décor en cuisine" - very practical and very discreet, it blends well into the kitchen decor
• •"My sink is less cluttered with sponges now."
• •"Fast shipping"
• •"Responsive customer service for exchanges"