Brand Tone

Artistic & Cultured, Curated & Discerning, Inspiring & Engaging, Informative & Educational, Community-Oriented & Supportive, Approachable & Welcoming

Brand Values

• •Art Appreciation & Education
• •Quality & Craftsmanship
• •Uniqueness & Exclusivity
• •Support for Artists & the Arts Community
• •Cultural Enrichment
• •Connection & Storytelling

Best Practices

• •Embrace an "Art-First" Language: Use descriptive, evocative language that reflects an appreciation for aesthetics, technique, and the stories behind the art and artists. Incorporate terms related to art movements, styles, and materials where appropriate.
• •Highlight Uniqueness and Curation: Consistently emphasize what makes the products special – whether it's handcrafted, exclusive to the museum, designed by a featured artist, or tied to an exhibition. Avoid generic retail language.
• •Connect to the Museum's Mission: Subtly or overtly link purchases to the broader mission of supporting the Oklahoma City Museum of Art and the arts community. This adds a layer of purpose to shopping.
• •Educate and Inspire: Share snippets of information about artists, the inspiration behind a product, or the historical context of a design. Aim to enrich the customer's understanding and appreciation, not just sell an item.
• •Maintain Visual and Verbal Harmony: Ensure the copy complements the high-quality, artistic imagery used on the website and social media. The words should enhance the visual experience, creating a cohesive and sophisticated brand presentation.

Social Perception

A destination for unique, artful gifts; An extension of the museum experience; A supporter of the arts; High-quality and curated; Slightly upscale but worthwhile; A source of local pride

Copy Examples

• •Adorn yourself with artistry. Our new collection of handcrafted silver earrings, inspired by the fluid lines of Art Nouveau, brings a touch of timeless elegance to your everyday. Each piece tells a story of meticulous craftsmanship. Discover the collection – link in bio. #OKCMOAStore #ArtfulLiving #HandcraftedJewelry #ArtNouveau
• •Bring the vibrant energy of our latest exhibition, '[Exhibition Name],' into your home. Explore exclusive decor, from bold textile prints to sculptural ceramics, thoughtfully curated to reflect the artist's vision. Shop the collection and let art transform your space. Visit us in-store or online. #OKCMOA #ExhibitionMerch #ArtInspiredHome #ShopLocalOKC
• •Every purchase at the OKCMOA STORE is a brushstroke in support of the arts. We proudly feature a diverse range of local and international artists, ensuring their creativity thrives. Find unique pieces with purpose. #SupportTheArts #OKCMOAMuseumStore #ArtMatters #CreativeCommunity
• •Give the gift of inspiration. Our curated selection of art books, elegant stationery, and unique journals makes for thoughtful presents that spark creativity and reflection. Perfect for the art lover in your life. Explore our gift guide today. #OKCMOAGifts #ArtBooks #CreativeGifts #HolidayShopping
• •Unveiling a new masterpiece for your collection – or a perfect conversation starter for your coffee table. This [Product Name], [briefly describe unique feature, e.g., 'hand-blown glass vase by a celebrated Oklahoma artist'], embodies the spirit of innovation we cherish. Limited availability. Discover it now at the OKCMOA STORE. #NewCollection #UniqueFinds #OKCMOAStoreExclusive #ArtForYourHome