Brand Tone

Functional & Aspirational

Brand Values

• •Quality and Durability
• •Modern Design
• •Customer Empowerment
• •Accessibility

Best Practices

• •Lead with Aspiration, Support with Function: Start with the dream (the "home SPA," the "elegance and style"), but quickly follow up with the practical reasons why OkBaths products are the right choice (the "tempered glass," the "corrosion-resistant" materials).
• •Use the "Empowerment" Angle: Frame the copy around the customer's vision. Use phrases like "Design your own," "Create your perfect," and "Find your style" to make the customer the hero of their renovation story.
• •Educate, Don't Just Sell: Continue creating blog and social media content that helps users make informed decisions (e.g., "Which bath to choose???"). This builds trust and positions OkBaths as an expert authority, not just a retailer.
• •Highlight Quality Through Specifics: Instead of just saying "high quality," be specific. Mention the "EasyClean coating," the "5 mm tempered safety glass," and the specific high-end brands you partner with, like Hoesch and Victory Spa. This provides tangible proof of value.
• •Maintain a Consistent "We/You" Dialogue: Use "We" when talking about the brand's mission and expertise ("We focus on DESIGN, MODERNITY AND VERSATILITY") and "You" when talking about the customer's benefit and goals ("You are only one step away from your dream BATHROOM"). This creates a collaborative and customer-centric tone.

Social Perception

The brand is currently in a self-defined phase, where its perception is controlled by the image it projects. The lack of negative reviews is a positive, but the lack of positive reviews indicates low market penetration and a need to build social proof. The primary perception is that of a specialized, new online retailer focused on modern European bathroom fittings.

Copy Examples

• •The Finishing Touch Your Bathroom Deserves. From minimalist to statement-making, our taps are more than just functional—they're the centerpiece of your design. Engineered from corrosion-resistant metals for lasting beauty. Discover your style. #OkBaths #ModernBathroom #BathroomDesign
• •Your private spa is just one step away. Our exclusive freestanding baths are crafted for comfort and designed to be the heart of your bathroom sanctuary. Made from high-quality acrylic that holds the heat, turning every bath into a luxurious escape. Link in bio to explore the collection. #FreestandingBath #HomeSpa #BathroomGoals #OkBathsIreland #LuxuryBath
• •Maximum Functionality, Minimalist Design. Our shower enclosures feature tempered safety glass and an EasyClean coating, making maintenance effortless and style a given. Upgrade your morning routine.
• •Modern Wall Hung Toilets | OkBaths Ireland. Save space and create a sleek, modern look. High-quality ceramic construction. Easy to clean. Free shipping across Ireland. Shop now.
• •Don’t Just Renovate. Reinvent. Choosing the right shower tray is one of the most crucial decisions for your bathroom's long-term performance and style. Are you deciding between a low-profile tray for a wet-room feel or a classic square tray for proven reliability? In this guide, we break down the materials, sizes, and drainage options to help you build a better, smarter shower.