Brand Tone

Approachable, community-oriented, professional, enthusiastic, energetic, and determined.

Brand Values

• •Community Focus
• •Quality and Excellence
• •Collaboration and Creativity
• •Customer-Centric Service
• •Passion and Determination

Best Practices

• •Always Emphasize 'Local': Continuously reinforce the company's connection to the Okanagan region. Use phrases like "your local apparel partner," "made in the heart of the Okanagan," and "serving our Vernon community." This strengthens their niche and resonates with their target audience.
• •Maintain a Collaborative Tone: Use inclusive language like "we," "us," and "together." Frame the customer relationship as a partnership. Ask questions in your copy to invite engagement, such as "What can we create for you?" or "Ready to bring your idea to life?"
• •Showcase Quality and Expertise with Confidence: Speak with authority about your products and services. Use strong, confident language like "we ensure vibrant prints," "built to last," and "unwavering dedication to quality." This builds trust and positions the brand as a leader.
• •Let the Passion Shine Through: Infuse copy with the energy and passion that the new ownership brings. Use active, energetic verbs and express genuine excitement for your work and community. This makes the brand more relatable and dynamic.
• •Balance Professionalism with Approachability: While the tone should be professional, it should also be friendly and accessible. Avoid overly corporate jargon. The writing should feel like a conversation with a knowledgeable and helpful neighbor who happens to be an expert in custom apparel.

Social Perception

Reliable, integral part of the local business community, the go-to apparel printing company, trusted, associated with local pride and the celebration of the Okanagan lifestyle, credible, high-quality, and community-invested.

Copy Examples

• •Your team is your brand. Let's get them looking the part. At Okanagan T-Shirt Company, we provide high-quality, custom apparel that unites your crew and showcases your business pride. From durable workwear to stylish tees for your next corporate event, we've got you covered. Let's create something great together.
• •Wear your victory before you even hit the field. Our custom team jerseys and fan apparel are designed for champions. With vibrant, durable prints and comfortable fits, your team will look and feel unstoppable. Ready to gear up for the season? We're ready to print.
• •Every great event needs a great t-shirt. Commemorate your next festival, fundraiser, or family reunion with custom tees from the heart of the Okanagan. We make the design and ordering process easy, so you can focus on making memories. Let's make this year's event unforgettable.
• •We had a blast bringing this vibrant design to life for the annual Peach Fest! 🍑 Seeing our community come together, sporting something we helped create, is why we love what we do. Huge thanks to the festival organizers for trusting us with their vision!
• •Your Vision, Our Expertise. From corporate branding to team spirit, Okanagan T-Shirt Company is your trusted partner for custom apparel. With in-house design and top-quality printing, we bring your ideas to life. Get a quote today and let's get started.