Brand Tone

Authentic, Celebratory, and Aspirational.

Brand Values

• •Cultural Preservation
• •Community Empowerment
• •Authentic Craftsmanship
• •Local Pride
• •Aesthetic Beauty

Best Practices

• •Lead with the Creator: Always prioritize telling the story of the artisan behind the product. Frame the product as the result of their skill and passion. This reinforces the value of craftsmanship.
• •Incorporate Local Language: Sparingly and naturally weave in French and Tahitian words (e.g., māuruuru for thank you, vahine for woman, fenua for land). Always ensure the context makes the meaning clear. This builds authenticity.
• •Use Sensory and Evocative Language: Describe the products using words that evoke the senses—the scent of tiare flowers, the smoothness of polished wood, the vibrant colors of the lagoon. Connect the product to the experience of being in Tahiti.
• •Balance "Local" with "Luxury": While the appeal is local and authentic, the presentation and language should remain elevated. Use professional, clean copy to position the products as premium, high-quality items, not just rustic crafts.
• •Focus on "Why," Not Just "What": Every piece of copy should answer why the product is special. Is it because it preserves a tradition? Because it uses sustainable materials? Because it empowers a local family? This deeper meaning is the brand's strongest selling point.

Social Perception

Okamanu is perceived as a prestigious and essential cultural hub rather than just a retail store. For Customers: It is seen as the go-to source for authentic, high-quality Polynesian gifts and crafts that are a clear departure from generic tourist souvenirs. Customers trust the brand to offer unique and meaningful products. For the Public and Creator Community: The brand is highly respected for its role in promoting local talent. It's viewed as an ally and a tastemaker that elevates the perception of Polynesian craftsmanship. It is perceived as both a local treasure and a brand with international appeal.

Copy Examples

• •Instagram Post (showcasing a handmade necklace): Headline: The pulse of the Pacific, worn close to the heart. Body: Each pupu shell is hand-selected from our shores, each weave a story whispered from our ancestors. This isn't just a necklace; it's a piece of Tahiti. Discover the artistry of (Creator's Name) exclusively at Okamanu. #Okamanu #Tahiti #FaitMain #PolynesianArt #ArtisanJewelry
• •Facebook Ad (targeting users interested in ethical fashion and travel): Headline: More Than a Souvenir. A Story. Body: Bring home the true spirit of French Polynesia. At Okamanu, we unite over 50 local creators who pour their soul into every creation. From hand-dyed pareo to sculpted mother-of-pearl. Support authentic craftsmanship. Shop our collection online. Call to Action: Discover Local Creators
• •Website Banner: Text: Okamanu: The Home of Polynesian Creators. Sub-text: Authentic. Handcrafted. Unforgettable.
• •Email Subject Line: Subject: A new wave of creation from Tahiti 🌊
• •Product Description (for a woven bag): Crafted with patience and precision, this ʻete bag is a testament to the timeless art of Polynesian weaving. Made from locally sourced pandanus leaves by our artisan, (Creator's Name), it's a functional piece of art that carries the warmth of our islands. Perfect for a market day in Papeete or bringing a touch of tropical elegance to your everyday life.