Brand Tone

Innovative, Modern, Reliable, and Fun

Brand Values

• •Innovation & Technology
• •Quality & Durability
• •Customer First
• •Safety
• •Sustainability/Eco-Friendliness
• •Redefining Urban Mobility
• •Passion & Creativity

Best Practices

• •Emphasize Innovation and Smart Features: Consistently highlight technological advancements, app connectivity, customization options, and any unique "smart" aspects of the products. Use words like "innovative," "smart," "connected," "advanced," and "future-forward."
• •Showcase Modern Design and Quality Build: Use clean, dynamic visuals. In text, refer to the "sleek design," "premium feel," "durability," and "robust engineering." Back this up by referencing their manufacturing experience.
• •Focus on the User Experience – Fun and Empowerment: Frame the products as tools that make life easier, more enjoyable, and give users more freedom and control over their travel. Use words like "fun," "freedom," "empower," "effortless," "smooth," and "enjoyable."
• •Maintain a Confident but Approachable Voice: Be knowledgeable and authoritative about the technology and benefits, but also welcoming and supportive. Avoid overly technical jargon where simpler, benefit-driven language can be used. Ensure customer service interactions aim for helpfulness and clarity.
• •Be Transparent and Authentic: Acknowledge the realities of product use (e.g., factors affecting range) if addressing concerns. When discussing values like sustainability or customer service, ensure actions and policies align with the messaging. Build trust by being straightforward.

Social Perception

Positive for Product Quality and Design, Recognized for Experience, Mixed on Performance Consistency & Support, Seen as an Innovator, Emerging Consumer Brand

Copy Examples

• •Headline: OKAI Neon Pro: Your City. Illuminated. Body: Glide past the gridlock. Light up your route with customizable spectrum LEDs. The Neon Pro isn't just a scooter, it's your statement. Engineered for durability, designed for thrill. Experience the future of urban freedom. #OKAI #ElectricScooter #UrbanMobility #RideInStyle
• •Headline: Unleash Your Commute with the OKAI Ranger E-Bike. Body: Why just travel when you can explore? The OKAI Ranger combines rugged all-terrain capability with smart, integrated tech and a range that keeps you going. Power, performance, and peace of mind. Your adventure starts now. #OKAIebike #ElectricAdventure #TechForward #BuiltToExplore
• •Headline: Smart. Sleek. Sustainable. That's the OKAI Promise. Body: We're not just building e-vehicles; we're crafting the future of how you move. With 17+ years of innovation, OKAI delivers cutting-edge design, uncompromising quality, and a ride that’s simply more fun. Reduce your footprint, not your journey. #OKAI #Innovation #SustainableTravel #QualityRide
• •Headline: From First Mile to Lasting Smile. Body: OKAI e-scooters and e-bikes are designed for your life in motion. Easy to use, packed with smart features, and built to last. Turn every trip into an enjoyable experience. Discover the OKAI difference today. #MoveSmarter #OKAIride #FunCommute #ReliableTech
• •Headline: Your City, Reimagined. Powered by OKAI. Body: Tired of the same old commute? OKAI empowers you to navigate your world in a way that’s safe, simple, and seriously fun. With intuitive app control and head-turning design, it’s time to upgrade your ride. #OKAIlife #UrbanExplorer #SmartMobility #RideTheFuture