Brand Tone

Friendly and Approachable, Playful and "Cheeky", Conscious and Responsible, Confident and Passionate, Stylish and Design-Oriented

Brand Values

• •Sustainability
• •Danish Design & Quality
• •Individuality and Joy
• •Customer Focus & Service
• •Social Responsibility
• •Transparency

Best Practices

• •Embrace Playfulness: Use "cheeky," "funky," "joyful," and other lighthearted adjectives. Incorporate emojis where appropriate to add personality.
• •Highlight Sustainability Authentically: Clearly communicate the recycled nature of the products and the brand's commitment to the environment in a straightforward yet positive way. Avoid greenwashing by being specific about materials and processes.
• •Emphasize Danish Design and Quality: Confidently mention the origin and the attention to detail in the design process.
• •Stay Customer-Centric: Use welcoming, helpful language. Focus on the benefits for the customer (style, comfort, value, feeling good about their purchase).
• •Be Passionate and Confident: Let the enthusiasm for the brand's mission and products shine through in the copy. Use strong, positive language when talking about the brand's unique selling propositions (e.g., "first Danish eyewear brand to...").

Social Perception

Positive Customer Feedback: Customers frequently praise the stylish designs, great prices, excellent service, and quick delivery. The recycled aspect and "funky" cases are also appreciated. Environmentally Conscious Choice: The brand is perceived as an environmentally forward-thinking company. Customers appreciate the sustainable and recycled nature of the products. Stylish and Unique: The glasses are seen as "cool," "stylish," "fabulous," and "one-of-a-kind." The bright colors and unique designs are a key draw. Good Value: The offer of 3 pairs for €90 is frequently mentioned and seen as a great deal. Comfortable and High Quality: Customers note the glasses are lightweight, have flexible hinges, and are of good quality.

Copy Examples

• •Headline: Don't just see the world, color it! ✨ Body: Our OjeOje recycled frames are here to add a splash of Danish design and a whole lot of joy to your day. Kind to the planet, cool on your face. #OjeOje #RecycledEyewear #DanishDesign
• •Headline: Look Good, Feel Good, Do Good. 🌿 Body: With OjeOje, your style speaks volumes about your values. Rocking 100% recycled plastic never looked so cheeky! Find your perfect pair and join our mission for a brighter (and more colorful) future. #SustainableStyle #OjeOjeJoy
• •Headline: Who said eco-friendly can't be eye-catching? 😉 Body: We didn't! OjeOje brings you vibrant, Danish-designed readers and sunnies made entirely from recycled materials. It's love at first sight, for you and the planet. #EcoChic #OjeOjeEyewear
• •Headline: Your eyes (and Mother Earth) will thank you. 🙏 Body: Experience the perfect blend of comfort, striking design, and sustainability with OjeOje. Because clear vision shouldn't cost the Earth. P.S. Our upcycled cases are pretty cool too! #ConsciousConsumer #DanishStyle #RecycledFashion
• •Headline: Ready for a little OjeOje in your life? 🎉 Body: We’re the Danish brand making recycled plastic look outrageously good. Express your unique style with frames that are as playful and responsible as you are. Great service, happy eyes, happy planet! #SpreadJoy #OjeOjeVibes