Brand Tone

Elegant & Sophisticated, Artistic & Evocative, Authentic & Rooted in Heritage, Modern & Innovative, Passionate & Personal

Brand Values

• •Heritage & Culture: Deep respect for Omani and Middle Eastern perfume traditions.
• •Quality & Craftsmanship: Commitment to using the finest ingredients and collaborating with master perfumers.
• •Innovation: Fusing traditional methods with modern design and concepts, like the unique applicator and emphasis on layering.
• •Fusion of Worlds: Blending Eastern and Western influences to create unique olfactory experiences.
• •Personal Expression & Individuality: Encouraging users to explore scents and create their own signature through layering.
• •Luxury & Sophistication: Offering high-end products that evoke a sense of elegance and refinement.
• •Sensory Journey: Viewing perfume as a lifestyle and an emotional experience that captivates the soul.

Best Practices

• •Embrace Sensory Language: Consistently use rich, evocative, and descriptive words that appeal to the senses (sight, smell, touch, emotion) to reflect the artistic and luxurious nature of the fragrances. Describe the journey or story each scent tells.
• •Highlight Heritage with Modernity: Always weave in the narrative of Omani heritage, the significance of key ingredients (especially Frankincense), and traditional rituals, but frame it within a modern, innovative, and sophisticated context.
• •Maintain an Elegant and Refined Voice: Ensure all copy, from product descriptions to social media captions, uses polished, sophisticated language. Avoid overly casual slang or jargon that could dilute the luxury perception.
• •Emphasize Individuality and Personalization: Consistently promote the unisex nature of the fragrances and the art of layering to empower customers to create their unique signature scent. This reinforces the value of personal expression.
• •Reflect the Founder's Passion: Subtly incorporate the founder's vision and passion for perfumery to add authenticity and a personal touch, connecting with consumers on a deeper level. Mentioning Sheikha Hind Bahwan's inspiration can strengthen the brand story.

Social Perception

Luxury Niche Brand, Authentic Middle Eastern Voice, High Quality & Unique Scents, Innovative and Modern, Artistic and Story-Driven, Founder-Led Passion Project

Copy Examples

• •OJAR: Where Ancient Rituals Meet Modern Alchemy. Discover a world where the mystique of Omani frankincense intertwines with contemporary artistry. Each OJAR fragrance is an invitation to a personal sensory journey, a signature that whispers your story. Explore the art of layering and craft an essence uniquely yours.
• •The Soul of Oman, Bottled. From the Dhofar mountains to your pulse points, OJAR captures the vibrant heritage of the East in every drop. Our unisex Absolutes and Eaux de Parfum are meticulously crafted with the world's finest ingredients, inviting you to experience perfume as a lifestyle.
• •More Than Perfume. It's OJAR. Sheikha Hind Bahwan envisioned a fragrance that transcends scent – a fusion of cultures, a testament to quality, and a celebration of individual expression. OJAR is that vision realized. Experience the innovative dual-applicator Absolutes and redefine your fragrance ritual.
• •East & West. Tradition & Innovation. You & OJAR. OJAR stands at the crossroads of timeless tradition and modern elegance. Our fragrances, born from a passion for Oman's rich olfactory tapestry, are designed for all who seek distinction and sophistication in their scent.
• •Craft Your Signature. Unveil Your Essence. With OJAR, fragrance becomes a personal art form. Layer our evocative perfume oils and Eaux de Parfum, each built around noble ingredients like Rose, Oud, and Honey, to compose a scent that is an undeniable reflection of you.