Brand Tone

Friendly, Practical, and Vibrant (Primary); Aspirational and Trustworthy (Secondary)

Brand Values

• •Family-Centric
• •Practicality and Functionality
• •Style and Personalization
• •Quality and Safety
• •Convenience

Best Practices

• •Always Lead with the "Why": Start by addressing the customer's need. Instead of saying "Our bottle has insulation," say "Keep your drink ice-cold through the hottest days." Focus on the benefit to their lifestyle first.
• •Use "Family-First" Language": Employ inclusive and warm words like "family," "little ones," "we," and "your" to create a sense of community and show that the brand understands family life.
• •Balance Style with Substance: Always pair a comment about aesthetics with a functional benefit. For example, "Not only do our lunchboxes come in colors you'll love, but they are also 100% leak-proof to prevent any messy surprises."
• •Incorporate User-Generated Content (UGC) Language: Adopt the authentic, enthusiastic tone seen in customer reviews and TikToks. Use phrases like "hydration buddy," "game-changer," and "favorite new essential" to mirror how real customers talk about the products.
• •Maintain the Montigo Connection: When appropriate, mention the "by Montigo" association to reinforce the promise of quality and reliability. This leverages the parent brand's equity and builds immediate trust, especially for new customers.

Social Perception

The public and customers perceive OIYO as a stylish, reliable, and high-quality sub-brand of Montigo. It is seen as a "go-to destination for parents and kids on the move." Users see the products as both functional tools and fashion accessories, frequently sharing their purchases on social media. The brand is viewed as trustworthy due to its focus on safe materials and practical, leak-proof designs, which is a significant concern for parents. The consensus in user reviews is that the products deliver on their promises, particularly regarding temperature retention, which is highly valued in the Malaysian climate.

Copy Examples

• •School mornings just got a splash more colorful! 🎨 Our leak-proof lunch stackers and easy-sip bottles are designed for little hands and big adventures. Pack their favorites and know they’ll stay fresh and spill-free. #OiYOFamily #KidsInSchool #MealPrepMadeEasy
• •Say goodbye to sad desk lunches. Our Meals-To-Go collection keeps your food hot for hours, so you can enjoy a proper meal anywhere. What are you packing? #OiYObyMontigo #MealsToGo #OfficeLife
• •Quality, Style, and Functionality for Your Family. From keeping their juice cold to your coffee hot, OIYO by Montigo is designed for every moment. Our family-focused essentials are durable, safe, and ready for your on-the-go life. Shop the collection now and make every day easier.
• •Designed for Your Peace of Mind. We craft every OiYO product from high-quality, food-grade, BPA-free materials because we believe your family deserves the best. Style you love, safety you can trust.
• •Hi [Name], tired of bottles that don't keep up with your day? Meet the new OiYO Ace Bottle! It keeps drinks cold for up to 20 hours, features a stunning, vibrant finish, and is 100% leak-proof. The perfect companion for the gym, the office, or anywhere your day takes you. Explore the new colors!