Brand Tone

Appetizing & Indulgent, Artisanal & High-Quality, Health-Conscious (Subtle), Authentic & Traditional (with a modern twist), Approachable & Passionate

Brand Values

• •Quality Ingredients: Sourcing specific types of sweet potatoes (e.g., Anno imo, Naruto Kintoki) and highlighting direct relationships with farmers.
• •Craftsmanship: Emphasis on careful, handmade production and unique baking techniques.
• •Customer Experience & Delight: Aiming to provide a "moving experience" and delicious, memorable sweets. Phrases like "手がとまらなくなると評判" (famous for being hard to stop eating) highlight customer satisfaction.
• •Innovation Rooted in Tradition: Developing unique products like OIMO Tiramisu while respecting the natural goodness of sweet potatoes.
• •Natural & Wholesome (where possible): Offering additive-free, gluten-free, and reduced-sugar options.

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words that convey care, expertise, and the premium nature of the ingredients and processes (e.g., "hand-selected," "artisan-baked," "small-batch," "finest").
• •Focus on Sensory Language: Describe the taste, texture, and aroma of the products vividly to evoke desire (e.g., "meltingly soft," "naturally sweet," "rich and creamy," "delicate aroma").
• •Maintain an Authentic and Passionate Voice: Share the story behind the ingredients or the creation process. Let the genuine love for sweet potatoes and creating delightful experiences shine through.
• •Highlight Unique Selling Propositions Clearly but Subtly: Weave in mentions of "gluten-free," "additive-free," or "no white sugar" naturally within product descriptions where applicable, rather than making them the sole focus, unless it's a product specifically targeting that need.
• •Keep it Warm and Inviting: Even when emphasizing premium quality, the tone should remain approachable and welcoming, inviting customers to indulge and experience the joy of their sweets. Use a friendly yet respectful tone, particularly in Japanese communications.

Social Perception

Positive & Desirable, Specialty Treat, Trusted & Reputable, Innovative

Copy Examples

• •Discover the Deep, Natural Sweetness. Our Aged Sweet Potatoes, Baked Slow for a Texture That Melts in Your Mouth.
• •Experience Tiramisu Reimagined. We start with our signature, perfectly baked sweet potatoes, blended into a rich, creamy mascarpone filling. A gluten-free indulgence that’s both innovative and deeply satisfying.
• •From our partner farms to your table, every OIMO SUEHIRO treat is crafted with passion. Taste the difference that carefully selected ingredients and handmade care make. What sweet potato creation are you dreaming of today?
• •More than just a sweet shop, OIMO SUEHIRO is a pursuit of the perfect "oimo" experience. We pour our hearts into every bake, hoping to share a moment of pure, sweet potato joy with you.
• •Gift the taste of tradition, elevated. Our selection of sweet potato delicacies, from rich OIMO Tiramisu to classic baked sweet potatoes, makes for a truly memorable present. Additive-free and lovingly prepared.