Brand Tone

Helpful & Educational, Caring & Supportive, Trustworthy & Quality-Focused, Approachable & Friendly, Passionate

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Education & Empowerment
• •Natural Wellness
• •Practicality & Functionality
• •Ethical Considerations

Best Practices

• •Prioritize 'You' over 'We': Focus on the customer's needs, benefits, and how Oily can help them achieve their wellness goals.
• •Emphasize Benefits, Not Just Features: Explain how a product feature helps the customer.
• •Use Warm, Encouraging, and Empathetic Language: Words like 'support,' 'discover,' 'unlock,' 'empower,' 'care,' 'well-being,' and 'sanctuary' align with the caring and helpful tone. Avoid overly technical jargon unless clearly explained.
• •Maintain a Helpful and Educational Stance: Offer tips, guidance, and insights into aromatherapy. Position Oily as a knowledgeable resource, not just a retailer.
• •Be Authentic and Transparent: Continue to highlight quality, guarantees, and be open in customer communications. If mentioning ethical choices like 'vegan leather,' do so genuinely.

Social Perception

Positive, Reliable Supplier, Dedicated to its Niche, Good Value

Copy Examples

• •Unlock the power of nature. Discover high-quality aromatherapy essentials designed to support your well-being, mind, body, and home. Explore Oily – your trusted partner in natural healing.
• •Create your sanctuary. Our elegant [Product Name] diffuser gently mists your favorite essential oils, transforming your space with beautiful aromas and therapeutic benefits. Crafted for quality and designed for your peace of mind. Breathe deeply, live fully.
• •Ready to take your essential oils on the go? Our stylish vegan leather carrying cases protect your precious bottles and keep them perfectly organized. Because your wellness journey deserves beautiful, practical support. ✨ #OilyChile #Aromaterapia #BienestarNatural #AceitesEsenciales
• •Go deeper than just a pleasant scent. Our 'Modern Essentials Guide' empowers you with the knowledge to truly harness the healing potential of essential oils. Understand the properties, discover effective protocols, and embrace natural wellness with confidence. Your journey to a healthier you starts here.
• •At Oily, we're more than just a store; we're a community passionate about natural well-being. We believe in the profound benefits of aromatherapy and are dedicated to providing you with the highest quality accessories and educational resources. Our promise? Exceptional products and heartfelt support, every step of the way.