Brand Tone

Helpful & Educational, Caring & Supportive, Trustworthy & Quality-Focused, Approachable & Friendly, and Passionate

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Education & Empowerment
• •Natural Wellness
• •Practicality & Functionality
• •Ethical Considerations

Best Practices

• •Prioritize 'You' over 'We': Focus on the customer's needs, benefits, and how Oily can help them achieve their wellness goals.
• •Emphasize Benefits, Not Just Features: Explain how a product feature helps the customer experience better well-being or convenience.
• •Use Warm, Encouraging, and Empathetic Language: Incorporate words like 'support,' 'discover,' 'unlock,' 'empower,' 'care,' 'well-being,' and 'sanctuary' to align with the caring and helpful tone. Avoid overly technical jargon unless clearly explained.
• •Maintain a Helpful and Educational Stance: Offer tips, guidance, and insights into aromatherapy. Position Oily as a knowledgeable resource, not just a retailer.
• •Be Authentic and Transparent: Continue to highlight quality, guarantees, and be open in customer communications. If mentioning ethical choices, do so genuinely.

Social Perception

Positive. Customers highlight that products arrive well-packaged and in good condition, leading to repeat purchases. The brand is seen as a Reliable Supplier dedicated to its niche of aromatherapy accessories. They are also perceived as offering Good Value.

Copy Examples

• •Unlock the power of nature. Discover high-quality aromatherapy essentials designed to support your well-being, mind, body, and home. Explore Oily – your trusted partner in natural healing.
• •Create your sanctuary. Our elegant [Product Name] diffuser gently mists your favorite essential oils, transforming your space with beautiful aromas and therapeutic benefits. Crafted for quality and designed for your peace of mind. Breathe deeply, live fully.
• •Ready to take your essential oils on the go? Our stylish vegan leather carrying cases protect your precious bottles and keep them perfectly organized. Because your wellness journey deserves beautiful, practical support. ✨ #OilyChile #Aromaterapia #BienestarNatural #AceitesEsenciales
• •Go deeper than just a pleasant scent. Our 'Modern Essentials Guide' empowers you with the knowledge to truly harness the healing potential of essential oils. Understand the properties, discover effective protocols, and embrace natural wellness with confidence. Your journey to a healthier you starts here.
• •More than a store, we're your Oily community. Passionate about natural well-being, we're dedicated to bringing you the best aromatherapy accessories and heartfelt support every step of the way. Have questions? We’re here to help!