Brand Tone

Educational & Informative, Supportive & Empowering, Community-Focused & Friendly, Passionate & Enthusiastic, Helpful & Solution-Oriented

Brand Values

• •Education
• •Empowerment
• •Community
• •Quality & Innovation
• •Sharing
• •Customer Focus

Best Practices

• •Prioritize Education and Empowerment: Frame content around teaching something new or helping the audience feel more confident in using or sharing essential oils. Use 'how-to' guides, tips, and clear explanations.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'our Oil Life family'). Encourage interaction by asking questions and inviting users to share their experiences. Highlight user-generated content or testimonials where appropriate.
• •Maintain a Supportive and Friendly Voice: Write as if you're talking to a knowledgeable and helpful friend. Avoid overly technical jargon unless clearly explained. Keep the tone positive and encouraging.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for essential oils shine through in the language. Use vibrant and descriptive words when talking about the benefits and experiences related to oils, but always remain authentic.
• •Be Solution-Oriented and Clear: Clearly communicate how products or information can solve a problem or enhance the user's essential oil experience. Ensure calls to action are clear and guide the user on their next step. Focus on the practical application and benefits of the products.

Social Perception

Positive, Helpful & Resourceful, Community-Oriented, Mid-Range Performing Brand, Responsive

Copy Examples

• •Headline: Unlock the Full Potential of Your Oils. Discover Our Expert Guides & Essential Accessories. Body: Dive deeper into your wellness journey with Oil Life. From our best-selling 'The Essential Life' book to innovative storage solutions, we're here to help you learn, share, and live the oil life, an empowered life. Explore our collection today!
• •Social Media Post (Instagram - Image of a beautifully organized oil collection using Oil Life products): Caption: ✨ Organization meets inspiration! ✨ Create your perfect essential oil sanctuary with our stylish and practical storage solutions. Tag a friend who needs an oil organization makeover! #OilLife #EssentialOilStorage #OrganizedOils #WellnessJourney #EmpowerYourLife.
• •Email Subject Line: Ready to Share the Love? Essential Oil Sampling Made Easy! Body: Passionate about sharing the incredible benefits of essential oils? Our thoughtfully designed sampling pouches and roller bottles make it simple and elegant to introduce your favorites to friends, family, or potential customers. Let's spread wellness, together!
• •Product Description Snippet (for a DIY Kit): Unleash your inner alchemist! Our [Product Name] DIY Kit empowers you to create your own custom essential oil blends with ease. Complete with [list key components], it's everything you need to start crafting personalized wellness solutions. Get creative and embrace the joy of DIY!
• •Blog Post Intro: Welcome to the Oil Life family! Whether you're just beginning your essential oil adventure or you're a seasoned enthusiast, we believe in the power of knowledge and community. Today, let's explore [Topic] and discover new ways to integrate the wonderful world of oils into your daily life.