Brand Tone

Friendly and Approachable, Nostalgic and Cheerful, Practical and Helpful, Enthusiastic and Passionate

Brand Values

• •Quality and Durability
• •Handmade & USA Made
• •Customer Satisfaction
• •Nostalgia and Tradition
• •Practicality and Functionality
• •Small Business & Personal Touch

Best Practices

• •Embrace Nostalgia Authentically: Use language that evokes fond memories and a sense of warmth (e.g., "just like grandma used to have," "classic charm," "retro vibes") without sounding forced or cliché.
• •Keep it Cheerful and Upbeat: Reflect the vibrant and fun nature of the products in your wording. Use positive adjectives and an enthusiastic voice.
• •Highlight Practical Benefits Clearly: Always connect the aesthetic appeal with the functional advantages of oilcloth – easy to clean, durable, waterproof. Use straightforward language that busy customers will appreciate.
• •Maintain a Friendly, Personal Touch: Address the customer directly (using "you" and "your"). Share glimpses of the "small business" and "handmade" aspects to build connection.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email newsletters, and product descriptions is aligned to create a cohesive brand experience.

Social Perception

High-Quality Products, Vibrant and Attractive Designs, Reliable and Trustworthy, Functional and Family-Friendly, Source of Nostalgia

Copy Examples

• •Spill-proof, kid-proof, and oh-so-stylish! Our new collection of oilcloth tablecloths brings back the charm of yesteryear with patterns that pop and durability that lasts. Make mealtime memories, not messes! #OilclothAlley #RetroKitchen #FamilyFriendly
• •From our sunny California workshop to your home, each Oilcloth Alley piece is handmade with love and a sprinkle of nostalgia. We believe in quality you can feel and designs that make you smile. ✨ #HandmadeUSA #ShopSmall #OilclothLove
• •Ready for anything your day throws at it! Our oilcloth tote bags aren't just a pretty face – they're super durable, wipe clean in a jiffy, and perfect for everything from groceries to beach trips. Adventure on! #OilclothTote #EverydayStyle #WipeableGoodness
• •Channel your inner kitchen diva! Our retro-inspired oilcloth aprons are designed to keep you looking fab while you whip up those family favorites. Just like Grandma's, but with a modern twist! ❤️ #VintageApron #KitchenStyle #OilclothChic
• •At Oilcloth Alley, we're all about bringing color, charm, and practicality into your life. Inspired by the timeless appeal of oilcloth, we craft durable, handmade treasures right here in the USA. Wipe away worries and embrace vibrant living! #OilclothAlley #MadeInUSA #ColorfulLiving