Brand Tone

aspirational, practical, and design-savvy

Brand Values

• •Innovation and Originality
• •Functionality and Durability
• •User-Centric Design
• •Sustainability
• •Quality Materials

Best Practices

• •Always connect the product back to the brand's origin story. Start with the problem it solves, inspired by real-world needs of skaters and travelers.
• •Employ specific, confident terms that reflect the brand's engineering and design focus. Use words like "engineered," "fused," "military-spec," "purpose-built," and "tested."
• •Address the target audience directly ("digital nomads," "skateboarders," "urban explorers"). This reinforces the brand's identity as a specialist, not a generalist.
• •Ensure the copy reflects the product's dual promise: it's not just tough, it's also stylish. Use a vocabulary that blends fashion, sportswear, and utility.
• •When describing a feature (e.g., waterproof fabric), link it back to a core value (e.g., durability, user-centric design). Frame sustainability and the use of vegan materials not just as a feature, but as a conscious choice that reflects the brand's ethos.

Social Perception

The brand is perceived as a specialized, high-quality provider for a specific niche. Customers who have purchased the products appear to be highly satisfied, viewing the bags as stylish, practical, and well-made solutions to their daily carrying needs. The brand's focused narrative on serving skateboarders and "digital nomads" helps it stand out in a crowded market. Its collaboration with Jägermeister on a limited-edition backpack suggests a brand that is cool, edgy, and connected to youth culture.

Copy Examples

• •Your gear is too important to trust to chance. Our MA-1 backpack is built with military-spec nylon because we know what London rain is like. Keep your tech dry and your focus sharp. #OIDLtd #OriginalIntelligentDesign #BuiltForLife
• •From the skatepark to the airport terminal. We designed every pocket and strap with a purpose. Swipe to see how the Smuggler backpack adapts to your day. #DigitalNomad #SkateLife #OID
• •Engineered by skaters, for skaters. We spent two years testing materials that could withstand the constant abuse of grip tape and global travel. The result? A bag that protects your board, your clothes, and your essentials without compromising on style. This is the last skateboard bag you'll ever need.
• •Original Intelligent Design. Bags built for digital nomads and urban explorers. Function, fashion, and military-tough design fused into one.
• •Your Search For The Perfect Bag Is Over. Tired of bags that don't get it? So were we. That's why we created OID Ltd—to build the bags we couldn't find. Discover our vegan-friendly collection, designed for durability and a life in motion.