Brand Tone

Friendly and Approachable, Inclusive and Empowering, Playful and Bold, Conscious and Transparent

Brand Values

• •Inclusivity
• •Sustainability (Planet Positive)
• •Ethical Practices
• •Quality and Innovation
• •Customer-Centricity

Best Practices

• •Embrace "Friend" Language: Consistently use "friend," "amiga," and a conversational, welcoming tone in all communications, from website copy to social media replies. This reinforces the brand name and its core message of approachability.
• •Lead with Inclusivity: Ensure all copy reflects that Oiamiga is for everyone. Use gender-neutral language and showcase diversity in visuals and testimonials. Actively state that the products are for all hair types and people.
• •Keep it Playful but Purposeful: Inject humor and lightheartedness (like "Fancy a quickie?") where appropriate, especially on platforms like TikTok, but always tie it back to the product benefits or brand values like eco-consciousness or ethical production.
• •Be Transparently Eco-Conscious: Don't just say you're "planet positive"; explain how (e.g., "100% recycled cartons," "we plant a tree"). This builds trust and authenticity. Weave these facts into product descriptions, social posts, and "About Us" narratives.
• •Empower and Uplift: Use language that encourages self-expression and confidence. Focus on how Oiamiga helps people show their "true colors" and supports "hair liberation." Avoid language that implies a need to "fix" flaws; instead, celebrate individuality.

Social Perception

Positive for Ethics, Valued for Inclusivity, Good Product Performance (Generally), Seen as Modern and Trendy

Copy Examples

• •Headline: Your Hair, Your Rules. Period. 🏳️‍🌈🌳 Body: At Oiamiga, we believe self-expression has no gender, and great hair shouldn't cost the Earth. Our vegan, cruelty-free dyes are packed with good vibes and even better ingredients. Ready for your glow-up, friend? #Oiamiga #HairLiberation #PlanetPositive Values Hit: Inclusive, Eco-conscious, Friendly.
• •Headline: Tired of 'blah' hair? Fancy a quickie (color change, that is 😉)? Body: Our Rapid Activator means vibrant, head-turning color in as little as 20 minutes! From Jet Black to Tangerine, find your perfect shade and let your true colors shine. All vegan, all cruelty-free, all awesome. What are you waiting for? #OiamigaHue #SpeedyStyle #EthicalBeauty Values Hit: Playful, Innovative, Ethical.
• •Headline: Be Unapologetically You. We've Got Your Hair Covered. Body: Oiamiga is for every hair type, every gender, every fabulous human. We're serving up 15 shades of awesome, from natural to 'wowza!' Plus, we plant a tree for every 100 packs sold. Look good, feel good, do good. #OiamigaForAll #EcoWarrior #BoldAndBeautiful Values Hit: Inclusive, Empowering, Sustainable.
• •Headline: Hey Friend! Let's Talk Conscious Color. Body: We're Oiamiga, and we're serious about stunning hair that’s kind to you AND the planet. Recycled packaging? Check. Vegan ingredients? Always. Cruelty-free? 100%. Join the Oiamiga family and let's make the world a brighter (and more colorful) place! #HiFriend #VeganHairDye #SustainableStyle Values Hit: Friendly, Transparent, Ethical, Sustainable.
• •Headline: Out with the old rules. In with Oiamiga. Body: Forget 'beauty standards.' Your hair is your canvas. Our inclusive dyes are made for you to play, experiment, and express every shade of you. Gentle on your hair, bold in color, and always kind to the planet. Show us your #OiamigaGlowUp! #HairRebellion #PlanetFriendlyColor Values Hit: Empowering, Inclusive, Bold, Eco-conscious.