Brand Tone

Inspiring & Encouraging, Friendly & Approachable, Vibrant & Creative, Community-Focused, Value-Driven & Accessible

Brand Values

• •Creativity & Expression
• •Quality
• •Affordability/Accessibility
• •Community
• •Inspiration
• •Customer-Centricity
• •Joy & Passion

Best Practices

• •Always Be Encouraging and Inclusive: Use language that empowers artists, regardless of their skill level. Phrases like "Everyone can create," "Unleash your creativity," "Perfect for beginners and pros alike" reinforce this. Avoid jargon that might alienate newcomers.
• •Emphasize Value and Quality Hand-in-Hand: Highlight the affordability of Ohuhu products but always pair it with the quality, vibrancy, and positive user experience. Don't just say "cheap"; say "affordable quality" or "great value."
• •Foster Community in Your Language: Regularly mention the "Ohuhu community," "Ohuhu family," or "fellow artists." Encourage interaction by asking questions, inviting user-generated content, and celebrating customer artwork.
• •Keep it Vibrant and Positive: Use enthusiastic and vivid language that reflects the colorful nature of the products and the joy of art. Words like "vibrant," "brilliant," "inspire," "joy," "create," and "discover" align well.
• •Be Authentic and Responsive: When addressing feedback or issues (even in marketing, by acknowledging past feedback that led to improvements), maintain a helpful, transparent, and friendly tone. This builds trust and reinforces the customer-centric value. Show that you listen, as stated in your brand story.

Social Perception

Ohuhu is largely perceived as a fantastic alternative to more expensive art supply brands, offering excellent value for money. Artists, especially beginners and hobbyists, appreciate the quality they get for the price. The brand has built a strong reputation for its alcohol markers and is increasingly seen as a reliable option. The introduction of features like ink refills and individual marker purchases has further solidified its position. Customers feel connected to the brand through its active social media presence, artist features, and responsiveness. Many recommend Ohuhu as the go-to brand for those starting with alcohol markers or looking for a budget-friendly way to build a collection. While highly praised, some experienced artists might still prefer premium brands for specific professional needs, though Ohuhu is actively closing this gap by listening to artists and expanding their range and features. The brand is acknowledged for its efforts to improve and address customer concerns.

Copy Examples

• •Instagram Post (Showcasing User Art): "Just WOW! 🤩 Look at the incredible detail @[ArtistUsername] achieved using our Honolulu markers! We're so inspired by your creativity. Keep sharing your masterpieces with #OhuhuArt and let your imagination bloom! 🌸 What are you creating today? #Ohuhu #ArtInspiration #CommunityLove #AlcoholMarkers"
• •Product Description (New Marker Set): "Unlock a new spectrum of creativity! ✨ Our latest Ohuhu [Marker Set Name] is here, packed with [Number] vibrant, blendable colors designed for artists of all levels. We listened to our amazing community to bring you shades that spark joy and make your art pop. Affordable quality, endless possibilities. Dive in and paint your world! #OhuhuMarkers #NewRelease #ArtSupplies #CreateWithOhuhu"
• •Email Newsletter Subject: "Your Next Masterpiece Awaits! + Ohuhu Community Spotlight! 🎨 Body Snippet: Hey [Artist Name]! Ready to unleash your inner artist? At Ohuhu, we believe everyone can create something beautiful. That's why we provide high-quality, vibrant art supplies that won't break the bank, so you can focus on what truly matters: your passion. This week, we're celebrating the amazing talent in our Ohuhu family..."
• •TikTok Video Caption (Art Challenge): "🌈 #OhuhuColorSplash Challenge is ON! Show us your most vibrant creations using any Ohuhu markers! Duet this, use our sound, and let’s fill the world with color! Beginners, pros, everyone’s invited! Let’s make some magic! ✨ #Ohuhu #ArtChallenge #CreativeCommunity #ColorfulArt #ArtForAll"
• •Website Banner: "Ohuhu: Vibrant Art Supplies for Every Creator. Quality You Can Trust, Prices You'll Love. Join Our Inspiring Community!"