Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Family-Oriented, Community-Focused, Authentic & Down-to-Earth, Educational/Informative

Brand Values

• •Adventure & Discovery
• •Family & Togetherness
• •Community & Connection
• •Passion for Prospecting
• •Quality & Authenticity
• •Encouragement & Inspiration

Best Practices

• •Embrace Aussie Vernacular Authentically: Use Australian slang and colloquialisms naturally (e.g., 'ripper,' 'g'day,' 'mate,' 'keen,' 'cracking gold'). This reinforces the brand's origin and down-to-earth feel.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine excitement for gold prospecting shine through in all communications. Use positive and energetic language.
• •Prioritize Community Engagement: Write copy that invites interaction. Ask questions, encourage comments, and use inclusive language ('join us,' 'we,' 'our community').
• •Highlight Family and Adventure: Consistently weave in the themes of family, outdoor adventure, and the thrill of discovery, as these are core to the brand's identity.
• •Be Encouraging and Educational: Share knowledge, offer tips, and inspire others to try prospecting, positioning the brand as a friendly guide in the hobby.

Social Perception

Positive within the Prospecting Niche, Seen as Genuine and Passionate, Helpful and Knowledgeable, Community Builders

Copy Examples

• •Strike Gold with OhThatsGold! 🇦🇺 Join our Aussie family on thrilling gold adventures. Gear up with our quality paydirt & prospecting equipment, and let's unearth some treasure together! #OhThatsGold #FamilyAdventure #GoldProspecting
• •What a ripper of a day out on the [River Name]! We're back with another gold hunt, and you won't believe what we found. Grab your cuppa, join the adventure, and let us know what you think in the comments, legends! Keen to try it yourself? Check out our paydirt: [Link to product] @ohthatsgold #AussieGold #ProspectingLife
• •Check out this beauty! ✨ Another fantastic day out in the Aussie bush with the family, and the gold just keeps on giving. Nothing beats the thrill of discovery! Want to experience it too? We've got the gear and paydirt to get you started. Link in bio! #ThatsGold #GoldFever #AustralianGold #FamilyFun #GetOutdoors
• •Ready for your own 'Oh, That's Gold!' moment? Our premium Aussie paydirt is packed with potential, direct from gold-bearing regions. Perfect for beginners and seasoned prospectors alike. Get your pan ready and experience the excitement of the hunt! Every bag supports our family's mission to share the adventure. Happy prospecting! [Link to shop]
• •G'day Gold Fans! Andrew here from OhThatsGold. We've just dropped a new video battling [funny/relatable challenge] to find some cracking gold at [Location] – you'll have a laugh, guaranteed! Plus, we've restocked our popular [Product Name] paydirt. Click here to watch the adventure and grab your bag before it's gone! Cheers, and happy prospecting! #OhThatsGoldCommunity