Brand Tone

Friendly and Approachable, Youthful and Upbeat, Authentic and Personal, Sweet and Charming

Brand Values

• •Personalization and Celebration
• •Customer Connection
• •Accessibility and Enjoyable Experience
• •Passion for Style and Quality

Best Practices

• •Always Use a Personal and Friendly Voice: Start sentences with welcoming words ("Hey," "Hello there") and use a conversational tone. Write as if you're talking to a friend, not a customer.
• •Incorporate "Sweet" and "Charming" Language: Use adjectives that align with the brand name, like "lovely," "charming," "sweet," and "adorable," especially when describing products for babies or special occasions.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying a dress has a "floral print," describe how it will make the customer feel: "effortlessly chic" or "ready for a sunny adventure."
• •Tell a Story: Whether it's the story behind a product, a customer's celebration, or a day in the life of the business, storytelling builds a deeper, more emotional connection with the audience.
• •Maintain a Consistent Visual and Textual Tone: Ensure that the upbeat, bright, and clean visuals of the photos are matched by equally positive, clear, and friendly copy. The words and images should always work together to tell the same brand story.

Social Perception

A Go-To for Custom Gifts, Relatable and Trustworthy, Trendy and Stylish

Copy Examples

• •Hello, sunshine! Meet the new Amelia midi dress – your perfect partner for picnics, parties, and everything in between. The flowy fit and delicate floral print are what dreams are made of. Tap to make it yours and let the compliments roll in!
• •From their first smile to their first steps, celebrate every precious moment. Our 'Oh Baby!' collection is filled with personalized nursery decor and milestone markers to help you capture the magic. Create a space as sweet as they are. Shop now!
• •It's the little details for us! We love helping you celebrate the big moments. Thank you for letting us be a part of your story! #firstbirthday #smallbusiness #packanorderwithme #birthdaydecor
• •Style for Your Story. From everyday outfits that make you feel amazing to personalized treasures for the moments you'll never forget, your next favorite thing is right here.
• •Hey, VIP! Just for you – get first dibs on our new arrivals before anyone else. We thought you'd love these new cozy sweaters and fall accessories. Thanks for being part of our family! Here’s a 15% off code as a little treat: SWEETVIP15.