Tono de Marca

informal, humorous, self-aware, sarcastic, witty, relatable, authentic, confident, down-to-earth, clever, cool

Valores de Marca

• •Authenticity and Self-Expression
• •Humor and Irreverence
• •Sustainability and Mindful Consumption
• •Quality and Versatility

Mejores Prácticas

• •Always inject a dose of humor or sarcasm into your copy. This is the cornerstone of the brand's personality and what will make it memorable.
• •Use a conversational, first-person narrative. Address the customer as an equal and create a sense of a shared inside joke.
• •Continue to mention the made-on-demand model in product descriptions and perhaps in an 'About Us' section to appeal to conscious consumers without being preachy.
• •Just like the product designs, keep the copy clean and to the point. A short, punchy line is more effective for this brand than a long, elaborate story.
• •Use contemporary language and cultural references that resonate with the target audience, but avoid trying too hard to chase every trend. The core of the brand is its timeless sarcasm.

Percepción Social

Limited external data, primarily self-projected. Presented as a trendy and relatable small business within the streetwear niche on TikTok. Self-projected image: cool, sarcastic, conscious clothing line.

Ejemplos de Copy

• •Our new hoodie: officially the easiest way to look like you have it all together, even when you're just 'trying.' Stay cozy while navigating the beautiful chaos. #OhSureStore #Streetwear #Trying
• •Cold head? Warm heart? Or just a bad hair day? Whatever your reason, our new beanie has you covered. Literally. #OhSure #BeanieSeason
• •Your new favorite sweatshirt is waiting (no, seriously, we made it just for you).
• •Sarcasm and style, stitched into every piece. Mindfully made streetwear for the cleverly unbothered. #OhSureStore
• •Wear your wit. Our latest collection of brutally honest streetwear has arrived. Shop now, or don't. We're not your boss. #OhSure