Brand Tone

Authentic, Playful, and Passionate

Brand Values

• •Self-Expression and Individuality
• •Handmade Quality and Craftsmanship
• •Accessibility and Joy
• •Community and Small Business Support

Best Practices

• •Lead with the Founder's Story: Always weave the personal, authentic narrative of the brand's origin into your communication. Phrases like 'From a hobby born out of passion' or 'Handmade with love in Devon' reinforce the brand's core identity.
• •Use Playful and Emotive Language: Incorporate words like 'joy,' 'fun,' 'quirky,' 'personality,' and 'smile.' This language reflects the product design and the brand's mission to bring happiness to customers.
• •Emphasize the 'Handmade' Aspect: Consistently use terms like 'handmade,' 'handcrafted,' and 'made with care.' This differentiates the brand from larger competitors and highlights the value of craftsmanship.
• •Maintain a Conversational and Approachable Voice: Write as if you are speaking to a friend. Use questions to engage the audience on social media (e.g., 'Which one is your favorite?') and maintain a warm, personal tone in all communications.
• •Focus on Self-Expression, Not Just a Product: Frame the jewelry as a tool for personal expression. Instead of just describing what a product *is*, describe what it *does* for the customer—e.g., 'Helps you show off your fun side' or 'The perfect way to complete a look that is totally *you*.'

Social Perception

The perception of Oh, So Peachy is that of a genuine and creative small business with a strong connection to its founder. Customers are likely drawn to the brand's authenticity and the unique, handmade quality of the products. The social media engagement, which includes behind-the-scenes content and personal updates, fosters a supportive community that feels connected to the creator's journey. The brand is perceived as approachable and personal, rather than a faceless corporate entity.

Copy Examples

• •Spaghetti on your ears? Why not! 🍝 Our new Foodie Fun collection is here to add a sprinkle of playful personality to your day. Each pair is handmade with love in our Devon studio, because we believe accessorizing should always be a treat. Tap to shop and wear your cravings with pride!
• •Handmade Jewelry as Unique as You Are. Wear Your Story.
• •A little box of joy, just for you ✨
• •From a simple block of clay to your new favorite earrings! ✨ This is how the magic happens at Oh, So Peachy. Every color mixed, every shape cut, all by hand. Which pair are you rocking today? #HandmadeJewelry #PolymerClay #SmallBusinessUK #ArtProcess
• •Tired of boring, mass-produced accessories? Discover Oh, So Peachy! We create fun, lightweight, and affordable polymer clay earrings designed to make you smile. Support a small Devon business and find the perfect piece to express your unique style. Shop now for a little pop of personality!