Tono de Marca

Aspirational yet accessible, upbeat, friendly, and encouraging, focusing on achieving a desired state of being—smooth, confident, and "glowing." It's less clinical and more aligned with a beauty or lifestyle brand, aiming to be a relatable partner in the customer's self-care journey.

Valores de Marca

• •Confidence
• •Effectiveness
• •Self-Care
• •Accessibility

Mejores Prácticas

• •Embrace Positivity and Aspiration: All copy should be uplifting and focused on the positive outcomes of the treatments, such as increased confidence and freedom. Use vibrant, encouraging language.
• •Use a Conversational, Friendly Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're"), ask questions to foster engagement, and maintain a warm, approachable tone.
• •Focus on "Feelings" over "Features": While the technology is important, the copy should emphasize the feeling and lifestyle benefits the customer will experience—feeling confident, carefree, and radiant—rather than just the technical aspects of the laser.
• •Keep it Simple and Clear: Avoid overly technical jargon. The goal is to make the services accessible and understandable to everyone, removing any potential intimidation.
• •Be Visually Evocative: Use words that create a picture of the desired outcome. Terms like "glow," "radiant," "silky," "smooth," and "shine" reinforce the brand name and promise.

Percepción Social

As an independent entity, OH SO GLOW was perceived as a specialized, local provider of aesthetic laser services. Its perception was localized and built on direct customer interaction, with positive engagement on its Facebook page, where followers responded to promotions and posts. Currently, its perception is merged with LaserAway, shifting towards a large, national, highly professionalized chain.

Ejemplos de Copy

• •Headline: Ready for your glow-up? ✨ Body: Say goodbye to razors and hello to silky smooth skin! Our laser hair removal treatments are your secret weapon for effortless confidence. Ready to shine? Book your free consultation today!
• •Headline: That "just-left-the-clinic" feeling. Every. Single. Day. Body: Imagine waking up without a second thought about unwanted hair. It’s not a dream, it’s a plan! Let’s make it happen together. #OhSoGlow #SmoothSkin
• •Headline: Self-care isn’t selfish, it’s essential. Body: Investing in yourself is the best decision you'll ever make. Feel beautiful and confident from the inside out. You deserve it!
• •Headline: Your summer dress is calling. ☀️ Body: Answer it with confidence! Get flawlessly smooth legs with our laser hair removal packages. Less time shaving, more time slaying. Let's get you ready!
• •Headline: Confidence looks good on you. Body: And we’re here to help you wear it daily. Our expert team is dedicated to revealing your most radiant self. Experience the glow that comes from within.