Brand Tone

Intense & Passionate, Thought-Provoking & Deep, Honest & Transparent, Resilient & Determined, Community-Focused & Approachable

Brand Values

• •Faith & Spirituality
• •Authenticity & Honesty
• •Musical Integrity & Innovation
• •Perseverance & Resilience
• •Connection & Dialogue

Best Practices

• •Embrace Intensity and Passion: Use strong verbs and evocative language that reflects the emotional depth and power of the music. Avoid overly casual or flippant phrasing.
• •Be Authentic and Honest: Share genuine insights, struggles, and triumphs. If discussing faith-based themes, do so with conviction but also with an awareness of a diverse audience.
• •Encourage Deeper Engagement: Pose questions, invite interpretation of lyrics, and foster a sense of community around the shared experience of the music and its messages.
• •Maintain a Tone of Resilience: Even in discussing challenges, frame the narrative with underlying strength and determination, reflecting the "Bloodied / Unbowed" ethos.
• •Stay True to the Core Message: While the music is heavy, the underlying messages often revolve around hope, struggle, faith, and perseverance. Ensure the copy, even for merchandise or general announcements, subtly echoes these foundational values.

Social Perception

Highly Respected within the Metalcore Community, Seen as Genuine and Sincere, Provocative but Meaningful, Inclusive to a Degree, Dedicated Fanbase

Copy Examples

• •Unearth the untold. Descend into the new sound. [Album Title] arrives [Date]. More than music, it's a reckoning. #OhSleeper #NewAlbum #Metalcore #[RelevantConceptHashtag]
• •Wear the conviction. Our new [Merch Item] embodies the relentless spirit of [Song/Album Title]. This isn't just fabric; it's a statement. Claim yours. [Link] #OhSleeperMerch #MetalFashion #WearYourStory
• •The stage calls. We answer. Experience the unfiltered energy of Oh, Sleeper live. Tickets for the [Tour Name] on sale now. Prepare for an onslaught. [Link] #OhSleeperLive #MetalTour #Unbowed
• •"[Insert Powerful/Thought-Provoking Lyric Here]" - What does this line ignite in you? Share your truth. The dialogue continues. #LyricsOfSleeper #DeepDives #MetalcoreCommunity
• •Through silence, strength. Through struggle, resolve. We're still here, forged in the fires of [mention a past struggle/hiatus metaphorically]. The next chapter is being written. Stand with us. #WeAreOhSleeper #BloodiedButUnbowed #MetalNeverDies