Brand Tone

authentic, mindful, and artisanal

Brand Values

• •Craftsmanship
• •Sustainability and Ethical Sourcing
• •Individuality and Uniqueness
• •Simplicity and Functionality
• •Connection to Nature

Best Practices

• •Lead with the 'Why': Always connect the products back to the core values of slow living, sustainability, and craftsmanship. Explain the story behind the wood and the process.
• •Use Simple and Honest Language: Avoid overly technical jargon or marketing buzzwords. The tone should be as natural and unpretentious as the products themselves.
• •Embrace Storytelling: Share the journey of a spoon, from a fallen tree to a finished utensil. Personal anecdotes and reflections on the craft will strengthen the connection with the audience.
• •Focus on Sensory Details: Describe the feel of the wood, the details of the grain, and the satisfaction of using a well-made tool. This will help the audience appreciate the tactile nature of the products.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used on social media and the website aligns with the calm, natural, and artisanal tone of the copy. The visual identity should reinforce the brand's narrative.

Social Perception

a high-quality, artisanal brand. Customers and followers likely see the products as more than just utensils; they are pieces of functional art. The brand is perceived as genuine and trustworthy, with a strong narrative that resonates with those who appreciate handcrafted goods, sustainability, and the principles of slow living. The personal touch of a single artisan crafting each piece contributes to a sense of exclusivity and value.

Copy Examples

• •From fallen branch to your kitchen table. Introducing our latest collection of hand-carved spoons, each with its own story told by the grain of the wood. Discover the unique character of ethically sourced cherry and walnut, crafted to be part of your daily rituals.
• •The slow and steady rhythm of the carving knife. Each curl of wood is a reminder to appreciate the process. These aren't just spoons; they are a celebration of slowing down and finding beauty in the details. #OhPioneer #SpoonCarving #SlowLiving
• •Stir your morning porridge or evening soup with a spoon that feels like an extension of your hand. Carved from a single piece of storm-felled silver birch, this spoon is designed for comfort and durability. With proper care, it will develop a rich patina and become a cherished kitchen companion for years to come.
• •In a world of mass production, there is a quiet joy in using something made by hand. Our spoons are a small rebellion against the disposable, a commitment to tools that last. #Handmade #Sustainable #Craftsmanship
• •Why 'OH PIONEER'? Because the silver birch, or 'Pioneer Tree,' is one of the first to grow in cleared land. It's a symbol of new beginnings and resilience. And just like the tree, each of our spoons is a unique pioneer in your kitchen.