Brand Tone

empowering, innovative, and approachable

Brand Values

• •Quality and Innovation
• •Convenience and Accessibility
• •Self-Expression and Creativity
• •Safety and Well-being
• •Community

Best Practices

• •Lead with "Effortless Innovation": Always balance the message of advanced technology with ease of use. Use phrases like "salon science, simplified" or "pro-finish, zero fuss" to communicate that the product is both high-tech and user-friendly.
• •Speak the Language of Self-Expression: Go beyond just describing the product. Use empowering and creative language. Instead of "pink nail strips," use "a whisper of rose on your fingertips." Frame each design as a mood, an attitude, or a choice, not just a color.
• •Highlight the "Time and Money Saved" Value: Consistently remind the audience of the core benefits over traditional salons. Use direct comparisons like, "Your weekly coffee budget, now for two weeks of perfect nails" or "Get two hours of your life back."
• •Foster and Feature the Community: Integrate user-generated content and testimonials into your marketing copy. Use headlines like "See how our community is styling the new chrome set" or "You asked, we designed." This reinforces social proof and the approachable, community-centric value.
• •Maintain a Consistent, Clean Aesthetic: The visual language (clean, modern, minimalist) should be matched by the verbal language. Keep copy concise, clear, and chic. Avoid slang that feels off-brand or overly complex jargon. The tone should feel as polished and modern as the nails look.

Social Perception

Largely positive, perceived as a leader and innovator due to convenience, affordability, and high-quality salon-like results with a vast design selection. Challenges include a learning curve for application and inconsistent longevity for some users.

Copy Examples

• •Don’t just follow trends, set them. Our new 'Midnight Flora' collection has just dropped. Get salon-grade art, without the salon booking. Tap to bring your personal nail studio home.
• •Your Express Lane to Flawless Nails. Life’s too short for boring nails. Get 20% off all designer collections this week and unlock your creativity.
• •Inside: Your Weekly Dose of Nail Inspo (and a little treat!).
• •Salon trip? Canceled. I’ve got Ohora. 💅✨ From box to brilliant in under 10 minutes. This isn't just a sticker, it's real gel. Stick it, cure for 60 seconds, and file. Welcome to your new nail obsession.
• •The Secret to Salon Nails is Out. (And it's not the salon). Get the same gloss, the same durability, and the same 'wow' factor for a fraction of the price and time. Ohora’s semi-cured gel technology changes everything. Get a free UV lamp with your first order and see for yourself.