Brand Tone

Elegant & Sophisticated, Modern & Innovative, Mindful & Serene, Warm & Welcoming, Premium & Quality-Focused

Brand Values

• •Design Excellence & Aesthetics
• •Innovation & Technology
• •Quality & Craftsmanship
• •Functionality & Practicality
• •Well-being & Mindfulness
• •Sustainability
• •Artistic Collaboration

Best Practices

• •Emphasize "Elegant Simplicity": Use clear, concise language that reflects the minimalist and sophisticated design of the products. Avoid overly technical jargon unless explaining a key benefit simply.
• •Speak to the "Mindful Ritual": Frame product benefits around enhancing daily routines and creating moments of calm, joy, or focus. Use words that evoke a sense of well-being and tranquility.
• •Highlight "Innovative Functionality": Clearly communicate the dual benefits (e.g., warming and charging) and the smart technology in a way that feels effortless and beneficial, not complicated.
• •Incorporate "Artisanal Quality & Sustainability": Weave in mentions of fine ceramic, handcrafted details (where applicable), and the eco-conscious aspects of the materials and design.
• •Maintain Visual & Verbal Cohesion: Ensure the language used in copywriting consistently aligns with the high-quality, aesthetically pleasing imagery used across all platforms. The tone should feel as premium and considered as the product design itself.

Social Perception

Positive perception as a provider of high-quality, stylish, and innovative products; Appreciation for design; Gift-worthy; Good value proposition despite being a premium product.

Copy Examples

• •Headline: Elevate Your Ritual. Sip by Sip. Body: Discover the OHOM Ui Mug. Where timeless ceramic artistry meets intelligent warmth, keeping your cherished beverages at the perfect temperature, and your devices charged. Transform your daily moments into an experience of serene luxury. #OHOM #GoodMoodGreatDay #DesignedWarmth
• •Headline: More Than a Mug. It’s Your Moment. Body: The OHOM Collection is crafted for those who appreciate the harmony of design, technology, and mindfulness. Our self-heating ceramics and wireless charging pads bring a touch of elegance and seamless functionality to your home and office. Embrace the art of mindful living. #OpenHeartOpenMind #InnovativeDesign #DailySanctuary
• •Headline: The Art of Warmth, Reimagined. Body: Inspired by nature, perfected by innovation. The OHOM Pad and Unity Collection redefine your relationship with your favorite drinks and daily routines. Experience handcrafted quality, sustainable design, and the simple joy of a perfectly warm sip, anytime. #OHOMInnovation #CeramicArt #SustainableLuxury
• •Headline: Good Mood. Great Day. Powered by OHOM. Body: Start your day with intention and warmth. Our self-heating mugs and lifestyle pieces are designed to blend seamlessly into your life, enhancing comfort and inspiring tranquility. Because every detail should contribute to your well-being. #MindfulMornings #TechElegance #OHOMWellbeing
• •Headline: Gift Wonder. Gift OHOM. Body: Looking for a gift that blends sophistication, innovation, and daily delight? The OHOM collection offers a unique way to show you care. Elegantly designed, thoughtfully crafted, and undeniably useful. Perfect for those who appreciate the finer sips in life. #PremiumGifting #OHOMStyle #ThoughtfulTech