Brand Tone

personal, trustworthy, and passionate

Brand Values

• •Natural and Pure
• •Quality and Efficacy
• •Sustainability
• •Customer-Centric

Best Practices

• •Maintain a Personal Touch: Always write from a place of passion and authenticity. Use "we" and "our" to foster a sense of community and address the customer directly with "you" and "your." Share the story behind the brand and its founder.
• •Use Evocative and Sensory Language: Describe the scents, textures, and effects of the oils in a way that engages the senses. Use words like "luxurious," "velvety," "calming," and "radiant" to paint a vivid picture for the customer.
• •Highlight the "Why" Behind the "What": Instead of just listing ingredients, explain their benefits and why they were chosen. This educates the customer and reinforces the brand's commitment to quality and efficacy.
• •Incorporate Customer Language: Pay attention to the words and phrases your customers use in their reviews and testimonials. Weaving their language into your copy will make it more relatable and authentic.
• •Be Consistent Across All Platforms: Whether it's the website, social media, or email marketing, the tone should remain consistent. This builds brand recognition and reinforces the trust that customers have in Oh Oils.

Social Perception

Oh Oils is perceived by its customers as a high-quality, artisanal brand that delivers on its promises. The positive reviews build a strong sense of trust and community around the products. Customers feel a personal connection to the brand, often referencing the founder, and appreciate the luxurious feel and beautiful scents of the oils. The brand is seen as a go-to for effective, natural skincare and a source of well-being.

Copy Examples

• •Tired of complicated routines? Our All in One Miracle Oil is your simple solution for radiant skin, silky hair, and strong nails. A skillful blend of nature's best, it's the daily nourishment you deserve. Feel the difference, naturally.
• •Transform your home into a sanctuary of calm. Just a few drops of our concentrated aromatherapy essence in your bath or diffuser can melt away the day's stress. Breathe in the goodness, breathe out the tension.
• •Self-care isn't a luxury; it's a necessity. Treat your body to our 100% natural oils, crafted with love and the finest ingredients. Because you deserve to feel as good as you look. #OhOils #NaturalBeauty #SelfCareSunday
• •Hello, Gorgeous! Ready to fall in love with your skincare routine? For a limited time, enjoy 15% off your next order and discover the secret to beautifully nourished skin. Your journey to radiance starts here.
• •Experience the Magic of Nature. Hand-blended, 100% natural oils that will make you say 'Oh!' every time. Shop our award-winning collection and feel the glow.