Brand Tone

Friendly, Trendy, and Empowering

Brand Values

• •Quality & Artistry
• •Customer-Centricity
• •Creativity & Self-Expression
• •Community
• •Hygiene & Professionalism

Best Practices

• •Always Use "You/Your": Center the client in all communications. Frame messages around their benefits, feelings, and experience (e.g., "Your new look awaits" instead of "We offer new looks"). This makes the copy feel personal and direct.
• •Blend Professionalism with Playfulness: Maintain a high standard of professionalism when discussing services and bookings, but inject personality with emojis, slang (where appropriate, like on TikTok), and enthusiastic language to keep the tone friendly and relatable.
• •Showcase, Don't Just Tell: Let the work speak for itself. Use client testimonials, before-and-after photos, and videos as the core of your content. The copy should complement these visuals by highlighting the feeling and confidence gained from the experience.
• •Create a "Brand Language" Guide: Develop a short internal guide with key phrases and words that reflect the brand (e.g., "glow-up," "transformation," "pamper," "confidence boost," "nail story"). This ensures everyone managing the accounts uses a consistent vocabulary.
• •Engage as a Friend: When replying to comments and messages, maintain a warm, conversational, and helpful tone. Answer questions thoroughly, thank followers for their compliments, and build genuine relationships. This reinforces the community value and makes the brand feel more human.

Social Perception

The public perceives Oh Nails Hair Salon as a top-tier, reliable, and fashionable destination for beauty services. It is seen as a place where you are guaranteed to receive high-quality, Instagram-worthy results from talented and friendly professionals. The brand is associated with feeling pampered, confident, and stylish. Customers often become loyal, repeat clients, citing the excellent service and welcoming atmosphere as key reasons for their return.

Copy Examples

• •From bold statements to subtle whispers of color, your nails are your ultimate accessory. Swipe to see the latest stories we've told through our art. Ready for your own? Book your transformation via the link in your bio! #OhNails #NailArt #SelfExpression
• •That post-salon glow is our favorite superpower. ✨ Ready for your main character moment? #HairTransformation #ConfidenceBoost #OhNailsSalon
• •Celebrate your special day with a little pampering! Treat yourself to the manicure you've been dreaming of or the haircut that will turn heads. You deserve it! Click "Book Now" to reserve your spot and make your birthday wish come true.
• •Where creativity, quality, and your confidence come first. Discover our services and find your new favorite look.
• •Mid-week treat! 💖 Book any manicure and pedicure together this Wednesday and get a free deep conditioning hair mask. DM us "PAMPER ME" to claim your spot! Limited availability.