Brand Tone

Enthusiastic & Playful, Friendly & Approachable, Caring & Supportive, Informative & Trustworthy, Innovative & Modern

Brand Values

• •Health & Wellness
• •Personalization & Individuality
• •Quality & Taste
• •Convenience
• •Customer-centricity
• •Innovation
• •Joy & Discovery

Best Practices

• •Embrace "Oh My!" Excitement: Inject enthusiasm and a sense of delightful discovery into your language. Use exclamation points appropriately and words that convey positive surprise and enjoyment.
• •Speak Like a Friendly Expert: Combine a warm, approachable tone with credible information. Reference dietitian approval and the science/data behind your personalization when relevant, but keep the language accessible.
• •Prioritize Personalization in Messaging: Continuously reinforce the "made for you" aspect. Use words like "your," "personalized," "tailored," and "just for you" to make the customer feel seen and catered to.
• •Keep it Positive and Encouraging: Focus on the joy and ease of healthy snacking. Avoid overly restrictive or clinical language. Frame healthy choices as enjoyable and empowering.
• •Use Engaging Questions & Emojis (where appropriate): Foster interaction on social media and in emails by asking questions. Use emojis to add personality and visual appeal, aligning with the playful and modern feel of the brand (especially on platforms like TikTok and Instagram).

Social Perception

Positive, Healthy & Guilt-Free, Reliable & Trustworthy, Innovative & Forward-Thinking, Community-Oriented (emerging)

Copy Examples

• •🤯 OH MY! Snacking just got a serious upgrade! ✨ Ditch the boring, embrace the delicious. Our dietitian-approved, personalized snack boxes are packed with goodies you'll actually crave. Ready to find your new faves? Take our quiz! #OhMySnacks #HealthyMeetsOhMy #SnackRevolution
• •Your Health Journey, Personalized. 🤎 At Oh!My Snacks, we believe feeling good should taste amazing. Discover snacks curated by dietitians, just for your lifestyle and preferences. Because you're unique, and your snacks should be too! #TakeItPersonally #SmartSnacking
• •🤫 Psst... Your Perfect Snack Match is Waiting Inside!
• •Fuel your day the right way! 💪 Our Protein Power box is bursting with dietitian-selected, delicious high-protein treats. Perfectly portioned to keep you energized and satisfied, without the added nasties. Healthy, tasty, and oh-so-convenient! #ProteinPacked #GuiltFreeGoodness
• •Stop searching, start snacking smarter! 💡 Oh!My Snacks uses smart technology and real nutritionist expertise to deliver a box of healthy, delicious snacks tailored to YOUR tastes and goals. Say goodbye to snack decision fatigue and hello to pure, personalized joy. Discover your dream snacks today! #AIpoweredsnacks #PersonalizedNutrition