Brand Tone

Nurturing, Playful, and Trustworthy

Brand Values

• •Family-Centric
• •Creativity and Development
• •Community and Inclusivity
• •Social Responsibility
• •Quality and Safety

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission. Whether it's a post about a new design or a sales announcement, frame it within the context of helping parents, fostering creativity, or reducing screen time. The founder's story is a powerful asset.
• •Speak Parent-to-Parent: Use relatable, empathetic language. Acknowledge the small struggles ("endless fidgeting") and the big wins ("a peaceful dinner out"). Use "we" to create a sense of shared experience.
• •Champion Your Artists: Regularly feature the stories of your collaborators. Post their pictures, share their inspiration, and tag their social media accounts. This reinforces the values of community and inclusivity.
• •Encourage and Showcase User-Generated Content (UGC): Continue to incentivize parents to share photos and videos using the brand hashtag. Resharing this content is the most authentic way to show the product in action and builds powerful social proof.
• •Balance Playful with Professional: While the tone is fun and nurturing, always underpin it with markers of trust. Consistently mention the safety certifications, quality materials (food-grade silicone), and practical benefits (dishwasher safe, portable) to reassure customers they are making a smart, safe choice for their family.

Social Perception

innovative, reliable, and mission-driven local brand.

Copy Examples

• •Win the Mealtime Battle. Without the Screens. Tired of trading bites for screen time? We get it. Our reusable silicone colouring mats turn waiting time into creative time. Safe, portable, and endlessly fun, so you can enjoy your coffee while it's still hot. 😉 #ohmymats #GadgetFreeMeals
• •Every Mat Tells a Story. From a 7-year-old animal lover to a budding local illustrator, our designs are powered by real artists. When you choose #ohmymats, you’re not just buying a placemat—you’re supporting a dream and celebrating creativity in our community. Discover our artist collaborations!
• •Take the "Scary" Out of Doctor's Visits. Prepare your little one for a trip to the hospital or clinic in a calm, creative way. This mat introduces them to friendly frontline workers and hospital features, turning anxiety into understanding. Made from 100% food-grade, EU-certified safe silicone, it’s a worry-free way to play, learn, and dine. Wipes clean in seconds for the next adventure!
• •Be the First to Colour Our Newest Creation! Hi [Customer Name], as part of the #ohmymats family, we wanted you to be the first to see our new Limited Edition "Singapore Zoo" mat! Designed by 6-year-old artist Faye, 100% of profits from the first 100 mats will be donated to the Happy People Helping People foundation. Grab this unique design and give back, one doodle at a time.
• •The most satisfying wipe-down EVER. What's your biggest mealtime challenge? Option 1: The Wiggles 🤸 Option 2: Screen Pleading 🙏