Brand Tone

Passionate & Caring, Trustworthy & Transparent, Community-Focused & Engaging, Enthusiastic & Playful, Informative & Health-Conscious

Brand Values

• •Health and Wellness of Pets
• •Quality Ingredients
• •Transparency & Honesty
• •Animal Welfare
• •Customer Satisfaction & Community
• •Passion for Pets

Best Practices

• •Always Lead with Pet Well-being: Every piece of copy should, at its core, reflect the primary goal of providing healthy, beneficial treats for dogs. Highlight natural ingredients, health benefits, and safety.
• •Share the "Why": Weave in elements of the origin story and the passion behind the brand. Remind customers that the company was founded by dog lovers for dog lovers. This builds trust and emotional connection.
• •Be Transparent and Specific: Instead of vague claims, use specific details about ingredient sourcing (human-grade, local Ontario farms), production methods (small-batch, air-dried, freeze-dried), and what’s *not* in the treats (preservatives, additives).
• •Use Engaging and Warm Language: Incorporate words that convey care, enthusiasm, and a love for dogs (e.g., "furry friend," "tail-wagging goodness," "happy and healthy"). The brand name itself sets a playful precedent, so don't be afraid to be a little fun, while remaining trustworthy.
• •Foster Community: Encourage interaction by asking questions, featuring customer pets and testimonials (with permission), and using inclusive language ("our pack," "join us"). This reinforces the community-focused value.

Social Perception

High-Quality & Premium, Trustworthy & Safe, Effective for Picky Eaters, Caring & Passionate Small Business, Innovative & Varied

Copy Examples

• •Headline: Fuel Your Best Friend's Adventures, Naturally! Body: Kali, our own picky pup, inspired us to create Oh My Dogness Treats. We use only human-grade, locally sourced Ontario ingredients because we believe your family deserves the best. No fillers, no nasties – just pure, tail-wagging goodness, made in small batches for ultimate freshness.
• •Headline: From Our Pack to Yours: Treats You Can Trust. Body: Worried about what's in your dog's treats? We were too. That's why Oh My Dogness is committed to 100% natural, preservative-free snacks. We know our farmers, we know our ingredients, and we know your dog will taste the love and quality in every bite.
• •Headline: The Secret's Out: Even the Fussiest Pups Say "Oh My Dogness!" Body: Is your furry friend a treat connoisseur (aka picky eater!)? Join the club! Our treats are made with such fresh, high-quality ingredients that they pass the ultimate sniff test. Give your pup the delicious, healthy snacks they've been waiting for.
• •Headline: Happy Tummies, Wagging Tails. Body: At Oh My Dogness, we're obsessed with your dog's health. Our air-dried and freeze-dried treats aren't just tasty; they're packed with natural nutrients to support a happy, healthy life. Because a healthy dog is a happy dog!
• •Headline: Small Batches, Big Love. Body: We’re not a big factory; we’re passionate pet parents crafting delicious, healthy treats right here in Canada. Every Oh My Dogness treat is made in small batches to ensure it’s as fresh as it is irresistible. Spoil your pup with the goodness they truly deserve.