Brand Tone

Friendly and Approachable, Helpful and Informative, Positive and Empowering, Conscious and Ethical, Modern and Clean

Brand Values

• •Quality and Efficacy: Providing high-quality, effective hair care solutions.
• •Customer Satisfaction: Prioritizing positive customer experiences and results.
• •Natural Ingredients and Ethical Practices: Emphasizing vegan, cruelty-free products and sustainable approaches.
• •Innovation: Continuously developing products adapted to customer needs and trends.
• •Accessibility: Making professional-quality hair care available to a broader audience.
• •Transparency: Openly sharing ingredient information and product benefits.

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining your brand's personality traits (e.g., friendly, expert, conscious), "we say this / not that" examples, and key vocabulary. Share this with everyone who writes for the brand.
• •Focus on Benefits, Backed by Values: Always highlight how the product benefits the customer ("frizz-free hair," "healthy shine") and gently weave in the values ("made with natural ingredients," "always cruelty-free").
• •Be Conversational and Engaging: Use a friendly, approachable tone, ask questions, and use emojis where appropriate (especially on social media) to foster a connection. Avoid overly technical jargon unless explaining specific ingredient benefits clearly.
• •Maintain Positivity and Empowerment: Frame messaging around solutions and positive outcomes (e.g., "achieve your hair goals" rather than just "fix damaged hair"). Empower customers to feel good about their hair and their choices.
• •Ensure Visual and Textual Harmony: The clean, modern, and natural aesthetic of the brand's visuals should be mirrored in clear, concise, and uplifting copy. Consistency across all platforms is key to building a strong, recognizable brand identity.

Social Perception

Heller Products is generally perceived positively by its customers. They are seen as a provider of effective hair care products, particularly for specific needs like curly or frizzy hair. The brand's commitment to vegan and cruelty-free products resonates well with ethically-minded consumers. The fast shipping and good customer service also contribute to a favorable perception. There is a sense of community around the brand, particularly on social media.

Copy Examples

• •✨ Get ready for your BEST hair day, every day! ✨ Introducing our new [Product Name]! Made with love, natural botanicals, and absolutely NO nasties (always vegan & cruelty-free!). 🌿 Say goodbye to [Problem e.g., frizz] and hello to gorgeous, healthy locks. Tap to shop and let your hair do the talking! #HellerHair #VeganHaircare #CrueltyFreeBeauty #GoodHairDay
• •Tired of fighting frizz? 🙄 We hear you! Our Frizz Off Oil is packed with nourishing natural ingredients to smooth, shine, and protect your hair, rain or shine. ✨ Join the thousands of happy customers who’ve found their frizz-free secret! Learn more and shop now: [Link] #HellerProducts #FrizzFree #HairSolution #NaturalHaircare
• •Love Your Hair, Love Our Planet. 🌍 Discover Heller Products: Effective, Vegan, and Cruelty-Free Hair Care That Works. Shop Now for Your Healthiest Hair Ever!
• •Hey [Customer Name], still loving your [Previous Purchase]? We’ve got something new we think your hair will adore! 🥰 Our latest [Product Type] is designed to [Benefit] and is, of course, 100% vegan and cruelty-free. As a valued member of the Heller family, enjoy an exclusive 15% off your next order with code: HELLERLOVE15. Treat your hair! [Link]
• •Title: The Ultimate Guide to Happy, Healthy Curls (Naturally!) | Snippet: Curly hair is a beautiful journey, and we're here to help you embrace every twist and turn! At Heller Products, we believe in nourishing your curls with the best nature has to offer. Dive into our expert tips and product picks for defined, bouncy, and frizz-free curls you’ll love... #CurlyHairCare #NaturalCurls #HellerTips